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Psychodynamics : The New Key to Understanding Target Marketing and Matchmaking (Paperback)

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Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions—as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients' and customers' motivations and interests, Psychodynamics is a powerful new tool for the sales and marketing toolbox.

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions?as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients' and customers' motivations and interests, Psychodynamics is a powerful new tool for the sales and marketing toolbox.

Number of Pages: 96.0
Genre: Business + Money Management
Sub-Genre: Advertising + Promotion, Consumer Behavior, Sales + Selling
Format: Paperback
Publisher: Kb Pub
Language: English
Street Date: August 3, 2015
TCIN: 17393669
UPC: 9781938015243
Item Number (DPCI): 247-46-3325

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