product description page

Psychology of Attitudes and Attitude Change (Paperback)

$45.55
MSRPReg: $47.95 Save $2.40 (5% off)
shipping not available
free order pickup not available
not sold at Atlanta Edgewood

about this item

Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and changed.

The main objective of this book is to review and integrate some of the most recent, cutting-edge developments in research on attitudes and attitude change, presenting the work of eminent scholars in this field. Chapters in this book deal with such intriguing questions as: What role do associative processes play in the formation of attitudes? How do attitudes function as global and local action guides? What is the function of implicit evaluations, and vicarious experiences in producing attitude change? Are implicit associations a useful way to measure attitudes? What role does affect play in attitude formation and change? What role do social interaction processes play in persuasion, and how does persuasion work in real-life settings?

The book is essential reading for students and researchers in social psychology, as well as practitioners in every field where understanding and changing attitudes is important, such as clinical, counseling, organizational, marketing, forensic, and developmental psychology.


more to consider

  • Read the Book, Lemmings! -  by Ame Dyckman (School And Library)

    $17.09

  • Pedro and the Shark (Library) (Fran Manushkin)

    $20.65

  • Race Against Time (Hardcover) (Sharon Sala)

    $17.70

  • Rabbi Looks at the Supernatural : A Revealing Look at Angels, Demons, Miracles, Heaven and Hell

    $12.99

  • Quién mató a Palomino Molero? / Who Killed Palomino Molero? (Paperback) (Mario Vargas Llosa)

    $9.19

recommended

  • Love Print Throw Pillow Collection - Surya

    $25.49 - $33.99

  • Garmin Vivosmart® 3 Fitness Assessment Monitor Small/Medium - Black

    $119.99

  • Five finger death pu - Wrong side of heaven/Righteous v1 (CD)

    $12.29

  • Women's Pair of Thieves Sport Socks (Jubilee) - Black 6-10

    $5.98

  • Aveeno® Ultra-Calming® Daily Moisturizer For Sensitive Skin With Broad Spectrum SPF 15 - 4 fl oz

    $13.79


from the manufacturer


guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.