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Psychology of Influence : Theory, Research and Practice (Paperback) (Joop Van Der Pligt & Michael Vliek)

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about this item

The Psychology of Influence provides an up-to-date, student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. Using an international spread of contemporary examples from written texts, TV commercials, and social media, the authors address a wide variety of topics including consumer behavior, health and lifestyle, political behavior, and interpersonal behaviors such as attraction, prejudice and discrimination. The book illuminates the role of persuasion in present day society and enhances understanding of the underlying processes, including the role of information processing, affect and emotion, reward and punishment, and social factors. It is the ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.

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