Loading, please wait...

Public Relations - by Edward L Bernays (Paperback)

About this item

Specifications

Number of Pages: 374

Genre: Business + Money Management

Sub-Genre: Public Relations

Format: Paperback

Publisher: University of Oklahoma Press

Age Range: Adult

Author: Edward L Bernays

Language: English

TCIN: 77829546
UPC: 9780806114576
Item Number (DPCI): 247-15-9395

Description

Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Recommended


From the manufacturer

No information loaded.

Guest Ratings & Reviews

No reviews yet! Be the first to help other guests.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.