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Public Relations Mysearchlab With Pearson Etext Standalone Access Card (Hardcover) (David W. Guth)

Public Relations Mysearchlab With Pearson Etext Standalone Access Card (Hardcover) (David W. Guth) - image 1 of 1

About this item

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.


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--A values-focused introduction to public relations

Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values.

MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.

0133775550 / 9780133775556 Public Relations: A Values-Driven Approach Plus MySearchLab with eText -- Access Card Package
Package consists of:
0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card
0205897762 / 9780205897766 Public Relations: A Values-Driven Approach

Number of Pages: 592
Genre: Language + Art + Disciplines
Format: Hardcover
Publisher: Pearson College Div
Author: David W. Guth
Language: English
Street Date: August 19, 2016
TCIN: 51526598
UPC: 9780133815108
Item Number (DPCI): 248-22-5084
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