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Public Relations Writing : Strategies & Structures (Paperback) (Doug Newsom & Jim Haynes)

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About this item

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.
Number of Pages: 362
Genre: Business + Money Management
Sub-Genre: Industries / Media + Communications Industries, Business Communication / General
Format: Paperback
Publisher: Cengage Learning
Author: Doug Newsom & Jim Haynes
Language: English
Street Date: January 1, 2016
TCIN: 50178357
UPC: 9781305500006
Item Number (DPCI): 248-03-8062
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