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Pure Bliss™ by Similac® 4pk Non-GMO Infant Formula - 31.8oz

Pure Bliss™ by Similac® 4pk Non-GMO Infant Formula - 31.8oz - image 1 of 3

About this item


  • Provides complete nutrition for your baby's first year with over 25 key nutrients including DHA & ARA (like those found in breast milk) to support brain and eye development
  • No artificial growth hormones* or antibiotics (*No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows)
  • All ingredients are carefully selected to meet high standards and are non-GMO
  • Milk based
  • Makes approximately 60 4-fl oz bottles
With our Pure Bliss by Similac Infant Formula with Iron, we took a fresh approach and carefully crafted a product that starts with fresh milk from grass-fed cows. The milk used to make our baby formula is sourced from family farms, our formula is Non-GMO* and does not include artificial growth hormones† or antibiotics. What our baby formula does include is DHA and ARA, nutrients like those found in breast milk that support brain and eye development. *Ingredients not genetically engineered †No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows
Contains: Milk, soy
May Contain: Milk, soy
Serving Size: .33 cup
Baby Formula Focus: Growth support
Base Ingredient: Milk
Store: In a Dry location at Room temperature
Exterior Container: Paper or cardboard Canister
Dietary Needs: Gluten free
Form: Powdered
State of Readiness: Mix
Servings: 22, Approximate
Age Stage: Infant
Package type: Multi-pack multi-serving
Number of interior containers: 4
Exterior container weight: 1 fl oz (US)
TCIN: 53208679
UPC: 490070902470
Item Number (DPCI): 007-09-0247
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Guest reviews

overall: 2 out of 5 stars, see all reviews

Most recent reviews

My newborn didn’t like it...

2 out of 5 stars
KimSig34 6 days ago
It mixes very nicely and has the consistency of milk. It’s not foamy, bubbly or frothy like some formulas. Unfortunately, my newborn didn’t seem to like the taste, or maybe the consistency is too thick. I had to return it, but was really hoping he’d like it since it’s close enough to what I’m lookin...see moreof the reviewer's review
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