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Pure Bliss™ by Similac® Non-GMO Infant Formula - 31.8oz

Pure Bliss™ by Similac® Non-GMO Infant Formula - 31.8oz - image 1 of 3

About this item

  • Gluten Free
    Gluten Free
  • Simple Ingredients
    Simple Ingredients

Highlights

  • Provides complete nutrition for your baby's first year with over 25 key nutrients including DHA & ARA (like those found in breast milk) to support brain and eye development
  • No artificial growth hormones* or antibiotics (*No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows)
  • All ingredients are carefully selected to meet high standards and are non-GMO
  • Milk based
  • Makes approximately 60 4-fl oz bottles
With our Pure Bliss by Similac Infant Formula with Iron, we took a fresh approach and carefully crafted a product that starts with fresh milk from grass-fed cows. The milk used to make our baby formula is sourced from family farms, our formula is Non-GMO* and does not include artificial growth hormones† or antibiotics. What our baby formula does include is DHA and ARA, nutrients like those found in breast milk that support brain and eye development. *Ingredients not genetically engineered †No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows
Contains: Milk, soy
May Contain: Milk, soy
Serving Size: .33 cup
Baby Formula Focus: Growth support
Base Ingredient: Milk
Store: In a Dry location at Room temperature
Exterior Container: Paper or cardboard Canister
Dietary Needs: Gluten free
Form: Powdered
State of Readiness: Mix
Servings: 22, Approximate
Age Stage: Infant
Package type: Individual item multi-serving
Number of interior containers: 1
Exterior container weight: 31.8 ounces
TCIN: 51482518
UPC: 070074650937
Item Number (DPCI): 007-09-0215
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Gluten Free
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
Simple Ingredients
Simple Ingredients
A product that meets Target's definition of "Minimum Requirements" in the Food "wellness standard": no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high fructose corn syrup; no added synthetic trans fat.
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$31.49
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Most helpful positive reviews

Baby loves the tast, no constipation or gas

(would recommend)
5 out of 5 stars
Jill 9 months ago
Had to switch from breastmilk to formula at 3 months. I wanted something Organic (which this is not) and after some research we tried Happy Baby. Loved the ingredients but made my son extremely constipated. Then decided to try a formula with the protein broken down so it would be easier to digest (h...see moreof the reviewer's review
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Pure Bliss fan

(would recommend)
4 out of 5 stars
Bubblehead1215 1 year ago
This product is great and it even tastes good. My daughter takes it just fine but it does make her gassy. She doesn't seem to be bothered by the gas and loves this formula better than any other. I just wished it had the immune support and was made like the "Pro" formulas.see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
wispy 1 year ago
verified purchaser
I supplement and my baby had gas and problems pooping. My baby is happier and has less gas with this and poops regularly.see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
MR 1 year ago
I like the "natural" way this formula is made and it was an easy transition when my breastmilk supply was decreasing. The formula is expensive but I bought a bunch when there was 25% on cartwheel and a $15 gift card offer. I even think the formula was on sale at $34.99. So with all those discounts i...see moreof the reviewer's review
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Most recent reviews

1/2 and 1/2

(would recommend)
5 out of 5 stars
Tonitiger2 9 days ago
This has been a very good supplement for a 1/2 and 1/2 ratio of breast milk and this for when he is fed at daycare. Of course breast is best but at 42 I just don't produce as much as I would like to..see moreof the reviewer's review
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This is the best...

(would recommend)
5 out of 5 stars
Joemoma 10 days ago
She loves it...she won't drink nothing else....see moreof the reviewer's review
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Best formula we’ve tried!

(would recommend)
5 out of 5 stars
MrsBurtch 24 days ago
I have gone through so many different brands of formula, they all smell and taste nasty and my daughter continued to spit of with all of them. I tried this and she hasn’t spit up once with it. Doesn’t make her gassy either and it actually smells like milk, not the odd smelling formula smell. I have ...see moreof the reviewer's review
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Excellent

(would recommend)
5 out of 5 stars
Kroll1979 1 month ago
This is my second baby and I changed to this formula after my breastfeed baby decided to reject all formulas and he had no problem. Then I found out friends had used this formula too and they really like it.see moreof the reviewer's review
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