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Pure Bliss™ by Similac® Non-GMO Infant Formula - 31.8oz

Pure Bliss™ by Similac® Non-GMO Infant Formula - 31.8oz - image 1 of 3
$32.99

about this item

With our Pure Bliss by Similac Infant Formula with Iron, we took a fresh approach and carefully crafted a product that starts with fresh milk from grass-fed cows. The milk used to make our baby formula is sourced from family farms, our formula is Non-GMO* and does not include artificial growth hormones† or antibiotics. What our baby formula does include is DHA and ARA, nutrients like those found in breast milk that support brain and eye development. *Ingredients not genetically engineered †No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows
Contains: Milk, soy
May Contain: Milk, soy
Serving Size: .33 cup
Baby Formula Focus: Growth support
Base Ingredient: Milk
Store: In a Dry location at Room temperature
Exterior Container: Paper or cardboard Canister
Dietary Needs: Gluten free
Form: Powdered
State of Readiness: Mix
Servings: 22.0, Approximate
Age Stage: Infant
package type: Individual item multi-serving
TCIN: 51482518
UPC: 070074650937
Item Number (DPCI): 007-09-0215
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

California Proposition 65 WARNING for exposure to Bisphenol A (BPA) from canned and bottled foods and beverages:


Many food and beverage cans have linings containing bisphenol A (BPA), a chemical known to the State of California to cause harm to the female reproductive system. Jar lids and bottle caps may also contain BPA. You can be exposed to BPA when you consume foods or beverages packaged in these containers. For more information go to: www.P65Warnings.ca.gov/BPA.


most helpful positive reviews

Baby loves the tast, no constipation or gas

(would recommend)
5 out of 5 stars
Jill 5 months ago
Had to switch from breastmilk to formula at 3 months. I wanted something Organic (which this is not) and after some research we tried Happy Baby. Loved the ingredients but made my son extremely constipated. Then decided to try a formula with the protein broken down so it would be easier to digest (h...see moreof the reviewer's review
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Pure Bliss fan

(would recommend)
4 out of 5 stars
Bubblehead1215 8 months ago
This product is great and it even tastes good. My daughter takes it just fine but it does make her gassy. She doesn't seem to be bothered by the gas and loves this formula better than any other. I just wished it had the immune support and was made like the "Pro" formulas.see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
wispy 1 year ago
verified purchaser
I supplement and my baby had gas and problems pooping. My baby is happier and has less gas with this and poops regularly.see moreof the reviewer's review
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(would recommend)
5 out of 5 stars
MR 1 year ago
I like the "natural" way this formula is made and it was an easy transition when my breastmilk supply was decreasing. The formula is expensive but I bought a bunch when there was 25% on cartwheel and a $15 gift card offer. I even think the formula was on sale at $34.99. So with all those discounts i...see moreof the reviewer's review
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most recent reviews

Great formula!!! BUT My 11 months old has not poop since we switch to Pure Bliss

(would recommend)
4 out of 5 stars
Jan1312 1 month ago
My baby was on Similac Alimentum RTF then after 5 months old we slowly translation her to Similac Total Comfort. She is not 11 months old and I switched her to Pure Bliss starting Saturday April 6 2018 and she has not poop since then. She normally poop everyday and I wonder if she is becoming consti...see moreof the reviewer's review
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Great formula!

(would recommend)
5 out of 5 stars
Ashley27 1 month ago
I had been giving my baby the Similac Pro Advance HMO and she was taking it ok but had noticeable discomfort and trouble when trying to have a bowel movement. She was getting constipated often so I decided to try the Similac Pure Bliss and it’s amazing! She has less gas, less spit up and she doesn’t...see moreof the reviewer's review
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SON LOVES IT

(would recommend)
5 out of 5 stars
Ness 1 month ago
We were feeding our son a dairy and soy free formula for about 6 months when our GI gave us the go ahead to try a milk based product again. I wanted something simple with good ingredients and we discovered Pure Bliss. My son loves it and we have had no issues since then!see moreof the reviewer's review
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Pure Bliss

(would recommend)
5 out of 5 stars
Alma253 2 months ago
I have recently purchased this formula for my son and he Loves it!! And I love it too because it comes from cows who are well nourished and I can rest assured that my son is consuming a well balanced formula.see moreof the reviewer's review
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