Target New ArrivalsFourth of JulyGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
purely elizabeth. Vanilla Blueberry Almond Superfood Breakfast Cereal - 11oz - 2 of 4purely elizabeth. Vanilla Blueberry Almond Superfood Breakfast Cereal - 11oz - 3 of 4purely elizabeth. Vanilla Blueberry Almond Superfood Breakfast Cereal - 11oz - 4 of 4
purely elizabeth. Vanilla Blueberry Almond Superfood Breakfast Cereal - 11oz - 1 of 4

purely elizabeth. Vanilla Blueberry Almond Superfood Breakfast Cereal - 11oz

$7.49

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • NON-GMO and GLUTEN FREE: Our certified gluten-free and Non-GMO superfood cereals are crafted to be a satisfying, healthy and delicious breakfast or snack and is also vegan.
  • GOOD SOURCE OF VITAMIN D: Made with organic, plant-based VegD3 to provide a good source of Vitamin D in every serving.
  • FIBER: Excellent source of fiber in every serving to start your day off right. 6 grams of fiber per serving.
  • Baked with coconut oil and sustainably sourced coconut sugar, an unrefined sugar
  • Certified Gluten Free, Non-GMO Project Verified, B Corp, and Women Owned

Description

At Purely Elizabeth, we believe that wellness starts from the ground up. That's why we're dedicated to growing our commitment to regenerative agriculture through farmer partnerships and responsible sourcing practices.
To follow along on our journey and how it impacts the delicious food you enjoy, please visit purelyelizabeth.com/journey.
Full of the good stuff.
We thoughtfully select plant-based, vitamin D3 for our new superfood cereal.
Each serving provides an excellent source of vitamin D. Enjoy!

Serving Size: 0.66 cup

Serving Per Container: About 6

Amount 2/3 cup (55g):

Calories: 240
% Daily Value*
Total Fat 8grm10%
Saturated Fat 4grm20%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 100mg4%
Total Carbohydrate 38grm14%
Dietary Fiber 5grm18%
Total Sugars 9grm0%
Added Sugars 7grm14%
Protein 5grm0%
Vit. D 4.8mcg25%
Calcium 50mg4%
Iron 1.8mg10%
Potas. 180mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

sorghum, organic certified gluten-free oats, organic coconut sugar, almonds, organic coconut oil, dried blueberries (blueberries, cane sugar, sunflower oil), cinnamon, sea salt, organic puffed amaranth, vanilla extract, organic chia seeds, organic plant-based vitamin d3 (vegd3), vitamin e (mixed tocopherols) added to preserve freshness.

Allergens & Warnings:

Contains: coconut and almonds. Made in a facility that also processes soy, dairy, tree nuts, eggs, peanuts, sesame and wheat.
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 11 Ounces
TCIN: 94862778
UPC: 810589030035
Item Number (DPCI): 231-13-0103
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.88 inches length x 6.5 inches width x 10.5 inches height
Estimated ship weight: 13 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This cereal offers a delightful blend of flavors and healthy ingredients, making it a great choice for breakfast or snacks. Many guests appreciate its crunchy texture and the versatility it provides, whether enjoyed with milk or as a topping for yogurt. However, concerns about the hardness of the blueberries and the portion size have been noted, which may affect the overall value for some guests. Overall, it stands out as a nutritious option in the cereal aisle.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 159 reviews
    quality: 3.5 out of 5
    taste: 3.25 out of 5
    value: 2.13 out of 5
    25% would recommend
    8 recommendations
    5 out of 5 stars
    7 June, 2026
    originally posted on Purely Elizabeth
    Image

    MY ALL TIME FAVORITE. . . . . I ADD

    [This review was collected as part of a promotion.] MY ALL TIME FAVORITE. . . . . I ADD DRIED CRANBERRIES AND I'M ALL THE WAY LIT🥰😋🥰
    Michael G.
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2026
    originally posted on Purely Elizabeth
    Image

    Love this product!

    this is my new go to favorite cereal. I love the taste, the ingredients, all of it. It doesn't turn soggy too fast. I use it as cereal, as a crunchy snack and in my yogurt. on top of that, it's also b certified, non gmo and woman owned. it checks all the boxes for me.
    christy s.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 May, 2026Verified purchase

    Wasn't for me, wont be buying again

    I didn't review all of the ingredients before purchasing as it was a first time try for me. That being said the cinnamon flavor really threw me off and I ended up throwing the entire box away.
    Bad Quality
    quality: 5 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 May, 2026Verified purchase

    So little cereal for high price

    I wanted to like this so bad because it’s a cleaner version of cereal, but I cannot justify the price for the amount of cereal you get. We got 3 bowls of cereal and for the $8 I don’t think it’s worth it. Also the blueberries are ROCK hard. Even after sitting in the milk they are so hard to chew. My jaw was hurting from eating them. The taste of the cereal is good, but for these two stated reasons I cannot purchase this again.
    briii
    quality: 4 out of 5
    taste: 4 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on Purely Elizabeth
    Image

    Hearty

    [This review was collected as part of a promotion.] Delicious cereal. Very filling and doesn't get soggy. I love the brand.
    Bill M.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 May, 2026Verified purchase

    Best by far

    amazing cereal, both healthy and tastes wonderful, I love it! and I'm not usually a cereal person but this one hits all the boxes! wish it was cheaper though!
    joyfulheart
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    28 April, 2026
    originally posted on Purely Elizabeth
    Image

    Absolutely love but wish less sweetness

    [This review was collected as part of a promotion.] Addicted to this delicious cereal but truly think it need not be so sweet. Would feel better about a daily bowl.
    Sophie M.
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 April, 2026

    (no review title)

    Even by the end of the bowl, the blueberries were toothbreakingly hard and didn’t have a very good flavor
    Alex
    quality: 3 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 March, 2026Verified purchase

    Crack a tooth on this

    I had the same issue with their raisin cereal as I did with this one. The blueberries are like rocks, impossible to bite through and can crack your teeth they are so hard! Awful
    LF
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    19 March, 2026
    originally posted on Purely Elizabeth
    Image

    Good Healthy Alternative

    [This review was collected as part of a promotion.] this was a great option when I still am craving cereal and don’t want the other sugary options. I will definitely be trying the other flavors
    Margaret S.
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    25 February, 2026Verified purchase

    (no review title)

    The flavor is just ok, nothing special. The blueberries are actual dehydrated berries which sounds great but are more likely to break a tooth or pull out any dental appliances you may have. Also the price is outrageous for the amount you get.
    GG
    quality: 3 out of 5
    taste: 3 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    24 February, 2026

    Tastes great, be wary of the blueberries

    Tastes great, but the blueberries are dangerously to even be in this cereal. They are hard as a rock and I intentionally have to eat around them
    Screenname
    quality: 2 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026

    (no review title)

    I was pleasantly surprised by how tasty this cereal is.
    Amani
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 February, 2026
    originally posted on Purely Elizabeth
    Image

    Vanilla Blueberry Almond purely elizaberth

    [This review was collected as part of a promotion.] The Vanilla Blueberry Almond Superfood cereals was very good, and it taste very good, it is for my health.
    Pency w.
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on Purely Elizabeth
    Image

    Since I tried this for the 1st time!

    [This review was collected as part of a promotion.] I have always kept it on my Jerry Seinfeld fridge with the chocolate and the peanut butter
    Laura M.
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on Purely Elizabeth
    Image

    Loving the crunch

    Ran out of granola , decided to try the cereal as an alternative. Cereal was good paired with cottage cheese and banana @ blueberries drizzled in honey/ best snack I made so far
    Sal
    Did you find this review helpful?
    2 out of 5 stars
    10 January, 2026
    originally posted on Purely Elizabeth
    Image

    Taste great and good for you!

    This cereal taste delicious had amazing ingredients and leaves you feeling full for hours. I stopped eating cereal years ago, but glad I found this cereal to give me what I need and nothing else.
    Cherish M.
    Did you find this review helpful?
    2 out of 5 stars
    17 December, 2025
    originally posted on Purely Elizabeth
    Image

    Small servings with very hard blueberries

    the amount of cereal in the box provides only 2-3 servings for what I consider to be a normal adult portion. This makes this very expensive. the blueberries are very hard (the raisins in another version are also too hard). i have now seen multiple online comments reporting similar problems, so hopefully they will make appropriate changes.
    Steve B.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 November, 2025
    originally posted on Purely Elizabeth
    Image

    I’m obsessed!

    [This review was collected as part of a promotion.] The vanilla Blueberry almond cereal is so crunchy and flavorful! I eat it for breakfast or snack every day.
    Jackie H.
    Did you find this review helpful?
    4 out of 5 stars
    27 October, 2025
    originally posted on Purely Elizabeth
    Image

    Crunchy.

    [This review was collected as part of a promotion.] Love having a gluten free cereal choice. Very tasty. The only reason that I did not give 5 stars is because of the high sugar content.
    Jeanne G.
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy