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$10.99When purchased online
About this item
At a glance
Clean
Meat First Ingredient
Grain Free
Natural
No Artificial Flavors, Colors, or Preservatives
Highlights
- High protein dry cat food with real wild-caught whitefish as the #1 ingredient and natural probiotics for digestive health
- Simple ingredient, gluten and grain free dry cat food with no corn, wheat, soy, poultry by-product meal, or artificial colors, flavors or preservatives
- Add extra variety and flavor and support hydration with Purina Beyond wet cat food or Mixers+ toppers
- Good for your pet, Good for the planet. Crafted in U.S. facilities where we take positive steps like improving water use efficiency and increasing the amount of electricity from renewable sources
- Natural adult cat food with added vitamins, minerals and nutrients provides complete and balanced nutrition to help support a long, healthy life
Specifications
Pet Caution Statement: Not for kittens under 1 year of age
Intended Pet Type: Cat
Storage Instructions: Store in Dry Place
Used For: Digestive Health, Skin and Coat Health, Weight Management
Form: Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes
Pet food type: Dry
Net weight: 3 Pounds
Pets subtype: Cat Food
Country of Origin: United States
TCIN: 15151857
UPC: 017800163859
Item Number (DPCI): 083-12-0062
Origin: Assem USA w/foreign/dom. parts
Description
Nourish your cat the way nature intended with Purina Beyond Simply Grain Free Wild-Caught Whitefish & Cage-Free Egg Recipe Natural adult dry cat food with added vitamins, minerals and nutrients. Like you, we know the power of looking to nature for our food. Our pet nutritionist selects high-quality, recognizable ingredients from our trusted sources for this simple ingredient cat food kibble to help support your cat’s long, healthy life by your side. The high protein cat food formula has real wild-caught whitefish as the #1 ingredient, and we round out the gluten free cat food recipe with purposeful ingredients, including cage-free egg and accents of sweet potato, to help your cat thrive. Plus, we include natural probiotics for cats to support her digestive health. Our natural cat food kibble with added vitamins, minerals and nutrients gives your adult cat the 100% complete and balanced nutrition she needs to live her best life. No one knows your unique cat better than you, so look to the complete Beyond line to make her meals your way. Add extra variety, flavor and protein to her diet and support her hydration by mixing and matching with our Beyond wet cat food or Mixers+ complements. This Beyond cat food recipe is good for your pet and good for the planet. It’s produced in U.S. facilities where we take positive steps like improving water use efficiency and reducing waste.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Meat First Ingredient
A pet food product that has an on-pack statement indicating that meat, poultry, or seafood is the first ingredient in the product.Grain Free
A pet food product that has an unqualified on-pack marketing "grain-free" claim.Natural
Products that have an unqualified or qualified on-pack marketing claim for natural.No Artificial Flavors, Colors, or Preservatives
A pet food product that has an unqualified on-pack marketing claim about the absence of all three types of ingredients in the product.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
hake, chicken meal, cassava root flour, dried egg product, pea starch, pea protein, dried yeast, canola meal, beef fat preserved with mixed-tocopherols, pea fiber, natural flavor, dried sweet potatoes, potassium chloride, sunflower oil, l-lysine monohydrochloride, dl-methionine, phosphoric acid, salt, calcium carbonate, sodium bisulfate, choline chloride, taurine, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), menadione sodium bisulfite complex (vitamin k), vitamin d-3 supplement, biotin (vitamin b-7)], dried bacillus coagulans fermentation product. e426320. hake, chicken meal, cassava root flour, dried egg product, pea starch, pea protein, dried yeast, canola meal, beef fat preserved with mixed-tocopherols, pea fiber, natural flavor, dried sweet potatoes, potassium chloride, sunflower oil, l-lysine monohydrochloride, dl-methionine, phosphoric acid, salt, calcium carbonate, sodium bisulfate, choline chloride, taurine, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), menadione sodium bisulfite complex (vitamin k), vitamin d-3 supplement, biotin (vitamin b-7)], dried bacillus coagulans fermentation product. e426320
Shipping details
Estimated ship dimensions: 3.5 inches length x 7.5 inches width x 7.5 inches height
Estimated ship weight: 3.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Similar items
4.7 out of 5 stars with 672 reviews
93% would recommend
46 recommendations
quality: 4.76 out of 5
cat likes it: 4.77 out of 5
nutrition: 4.74 out of 5
value: 4.13 out of 5
easy to digest: 4.62 out of 5
My cat's favorite!
5 out of 5 stars
Would recommend
Devista97 - 1 month ago, Verified purchaser
When you have a picky kitty, finding the right bag of crunchy mix is a humongous help. This Purina blend of Ocean White Fish with Egg is a wonderful option that I feel confident leaving her with.
Good cat food but contains chicken
4 out of 5 stars
YumCocoa - 2 months ago, Verified purchaser
My cat has some allergy problems so I need food without grain and without chicken. He has been having issues so I reviewed the package and realized this is made with chicken. When I bought it I didn't think to check because all the packaging points to fish (but chicken is there clearly in the ingredients). Other than the chicken this food is fine and my cat likes it.
Was Good at First, Not Anymore
2 out of 5 stars
Would not recommend
John - 4 months ago, Verified purchaser
Been using this food for a few years now, it was good at first but unfortunately one of my cats now throws it up frequently. I also have noticed they are gaining weight more quickly on this food and they are fed a specific amount a day along with wet food. I will be switching to another dry food with whitefish.
1 reply from Purina team - 4 months ago
Thanks for sharing your concerns with us. We want to learn more about your experience and offer our help. When you have a chance, please give us a call at 800-778-7462 (800-7PURINA). We're available Monday through Saturday from 8AM - 5PM CST. – The Beyond Team
My cat loves this food!
5 out of 5 stars
Would recommend
Lorrie Lou - 5 months ago, Verified purchaser
I love that this is a trusted Purina product, but it works best for my fur baby because of the added L-Lysine, I can’t seem to otherwise sneak into his food and of course the none of the bad adders like corn, wheat or soy.
Best dry Cat Food
5 out of 5 stars
Would recommend
Deedee - 5 months ago, Verified purchaser
My cat loves this cat food and I like it because it's a healthier for my cat.
1 reply from Purina team - 12 days ago
Thank you very much for sharing this with us, and we're really happy to hear that your cat is a fan of our Purina Beyond Simply Grain Free. We are incredibly grateful for and like hearing this kind of feedback. - The Beyond Team
One of my cats really,really likes this!
5 out of 5 stars
Oscarthegrouch10 - 7 months ago
originally posted on purina.com
Oscar really, really likes the ocean whitefish & egg a lot as does Felix, who usually only eats wet food.
"Oh, What a Fish!"
5 out of 5 stars
Dakota11 - 7 months ago
originally posted on purina.com
My cat loves fish flavor anything, but she really loves this flavor the most! So, whenever I see it in the store, I just have to pick it up for her. She requires a grain free diet, so this fits her diet and her taste buds, too!
Cats love it
5 out of 5 stars
Would recommend
Good product - 8 months ago, Verified purchaser
All cat food is too high
Still a favorite
5 out of 5 stars
Would recommend
Kim - 10 months ago, Verified purchaser
This is still our cats favorite dry food.
Great on my cats health
5 out of 5 stars
RickGrimesWifey - 11 months ago
originally posted on purina.com
Have been feeding my cat this since he started eating & this is really good on his stomach & health also. Tried other foods & he's not interested in it
Beyond surprised
5 out of 5 stars
Jessicaraubbit - 1 year ago
originally posted on purina.com
I have two cats one who isn’t picky after living in wild of Alaska for about two years and the other has been coddled since birth by me, who has an extremely sensitive stomach, I’ve tried just about everything for her, fresh salmon, eggs, different brands that offer sensitive stomach but every time I start to think it’s working for her she’s puking it up (she threw up 8 times in the span of five minutes) so I tried one formula vet food and same thing and on top of puking she had super low energy, would just lay wherever you put her even if laid on her back. I felt so lost, like I was a bad pet owner for not being able to help her, and then I found this brand and this formula, I decided to try it. It’s been about a little over 6 months since we’ve switched and she’s never had as much energy as she does now. She doesn’t puke anymore and I couldn’t be happier with this food, even my wild kitty gets snobby when they’ve had to have a small amount of fresh salmon because the store didn’t have this in stock. I never thought I’d be able to find something that worked for my sensitive kitty but I’m so happy that I did. If you’ve got a kitty that’s sensitive I definitely recommend a vet visit to make they’re alright and if you can’t find a good formula that’s working for them I implore you to try this.
1 reply from Beyond team - 1 year ago
Thank you for giving Beyond a try. We are happy to hear the differences you have noticed so far and that your cats are enjoying meals with us. Your feedback and honest review are greatly appreciated by our team. - The Beyond Team
Finicky cat will eat this dry food every day
5 out of 5 stars
Tucker - 2 years ago, Verified purchaser
We have tried numerous dry foods over the past 18 years but this one he likes.
1 reply from Purina team - 2 years ago
We’re pretty happy to hear that your finicky feline enjoys our recipe. We know cats aren’t always easy to please. Thanks for the support! - The Beyond Team
Finally, My Cats Love their Food!
5 out of 5 stars
penwright - 2 years ago
I bought this flavor and the chicken. Our cats love this food! I had not seen them enjoy their food like they do this. A definite plus is, they aren't begging anymore, especially, Petie. They both are happy and content. They're happy. We're happy. What also makes me happy is that I know this food is healthy and the price is well within our budget. Plus the store is close by us. No more do we have to travel 12 miles just to buy them food.
Cat demands this!
5 out of 5 stars
KerryS - 2 years ago, Verified purchaser
He wont eat any other cat food!
1 reply from Purina team - 2 years ago
Thanks for sharing how much your cat enjoys our recipe! We appreciate your feedback and support. - The Beyond Team
Wish Purina would leave well enough alone
1 out of 5 stars
Tiern - 2 years ago
originally posted on purina.com
My cat has a very sensitive stomach and it was very hard to find a good he both enjoyed and could keep down. Thanks to the formula change, we are back to vomit everywhere
(no review title)
5 out of 5 stars
Would recommend
ariana - 2 years ago
cats loved it, one of the younger cats wasn't eating well and seems to have loose stool. I bought this after reading reviews and all of the cats cleared their bowl. This what I will be buying from now on.
1 reply from PurinaBeyond team - 2 years ago
It's great to hear that your cats are thriving with our Beyond Cat food. We appreciate your feedback and support. - The Beyond Team
Allergies
5 out of 5 stars
- 3 years ago
originally posted on purina.com
I feed this to my albino white cat . He had such awful issues with chewing his fur out! He was half bald! I had him to the vet and short of spending a lot of money on tests or extremely expensive prescription food, they could offer no advice, We did try the prescription food but it did not work either It wasn't until we tried this food for him to he get some relief. I know everything doesn't work for every animal, but I sure suggest trying this product!
My cats love this
5 out of 5 stars
LasVegasKarenS - 3 years ago
originally posted on purina.com
I recently adopted two rescue cats and it was suggested I keep them on Beyond. I love that it's grain free and healthier then other brands.
My cats love this
5 out of 5 stars
LasVegasKarenS - 3 years ago
originally posted on purina.com
I recently adopted two rescue cats and they were on Beyond when we got them. We continued to feed them this food. Love that it's grain free and healthier than most kibble. My cats absolutely love it.
Pleasantly Surprised
5 out of 5 stars
Jayden - 3 years ago
originally posted on purina.com
My two cats seemed to have an intolerance to something in their previous cat food which caused them to have liquid stool. They also were not very shiny, and their fur reflected their inner health surely. I tried cat food specially formulated for sensitive skin and stomachs yet it did nothing. I even tried brands like Blue Buffalo. After none of those foods improving the health of my cats, I found Purina Beyond! It’s pretty stinky and smells like fish flakes but my cats LOVE it. They’ve been eating this food for about three weeks, they’re both having solid stool, and are becoming soft and shiny every day. Not to mention they shed much (MUCH!) less. It may be a little pricey but it is definitely worth it to me!