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Purpose Is Profit : The Truth About Starting and Building Your Own Business (Hardcover) (Ed Mclaughlin)

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about this item

Do you feel the pull to start your own business? 

Tired of working for others and dealing with office politics, eager for control and more money, Ed “Skip” McLaughlin certainly felt it. When he left his high-level corporate position to start not one buttwo small businesses, his colleagues’ reaction was disbelief:

People told me I was crazy. “You are going to fail!”

One of his businesses did fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, readers can learn from his experience—what to do and what not to do—to create their own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur. Readers will learn

•    why distinctive competence trumps passion,

•    how to navigate the startup maze using dynamic planning, 

•    how to build an entrepreneurial brand that lasts,

•    where and when to get funding without losing control, and

•    why profit should be factored into every business decision.

As a bonus, The Purpose Is Profit includes two manuals: The Startup Roadmapdetails the 21 steps the reader should take to build a profitable business. The Startup Funding Guide delivers the tools the reader needs to fund their business. 

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