Loading, please wait...
:

product description page

Qualitative Methods in Business Research (Paperback) (Paivi Eriksson)

Qualitative Methods in Business Research (Paperback) (Paivi Eriksson) - image 1 of 1

About this item

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

 

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It also:

  • Explores the challenges of working with qualitative data
  • Introduces qualitative methods including interviews, focus groups & ethnography

New to the 2nd edition:

  • The role of digital tools and social media, and how you can use them for data collection
  • 3 new chapters on qualitative content analysis, visual research and publishing research.
Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:

  • Explores the challenges of working with qualitative data
  • Introduces qualitative methods including interviews, focus groups & ethnography

New to the 2nd edition:

  • The role of digital tools and social media, and how you can use them for data collection
  • 3 new chapters on qualitative content analysis, visual research and publishing research.

Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

Number of Pages: 363
Genre: Business + Money Management
Series Title: Introducing Qualitative Methods
Format: Paperback
Publisher: Sage Pubns
Author: Paivi Eriksson
Language: English
Street Date: December 9, 2015
TCIN: 46758889
UPC: 9781446273395
Item Number (DPCI): 247-51-6528
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$53.19
MSRPReg: $56.00 Save $2.81 (5% off)
Shipping
not available
Not in stores

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.