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Railway Photographic Advertising in Britain, 1900-1939 - by Alexander Medcalf (Hardcover)

Railway Photographic Advertising in Britain, 1900-1939 -  by Alexander Medcalf (Hardcover) - image 1 of 1

About this item

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
Number of Pages: 236
Genre: History
Series Title: Palgrave Studies in the History of the Media
Format: Hardcover
Publisher: Springer Verlag
Author: Alexander Medcalf
Language: English
Street Date: March 15, 2018
TCIN: 53535350
UPC: 9783319708560
Item Number (DPCI): 248-81-5887
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$88.26
MSRPReg: $99.99 Save $11.73 (12% off)
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