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Re-Entrepreneuring : How Organizations Can Reignite Their Entrepreneurial Spirit - (Hardcover)
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It has long been assumed that, in the development of any organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's start-up and early stages can become vices, and the entrepreneurial founders must cede control to professional managers who can nurture the fruits of their original vision more efficiently.
One unintended consequence of this assumption is that large, established organizations tend to be entrepreneur-free zones. Entrepreneurial thinking is tacitly discouraged because it can create novelty, and novelty is a threat to established organizations with large market shares; at the same time, there is insufficient slack in a modern, lean organization to allow for the entrepreneurial traits of speculation and experimentation.
Re-Entrepreneuring argues that organizations can no longer aspire to be oases of calm in the shifting sands of a global economy. They must adapt to and become one with the market, by reviving the entrepreneurial outlook of their founders. It would be an over-simplification to say that some people have the entrepreneur gene and others don't. In an organization that encourages and nurtures an entrepreneurial outlook, everyone has the potential to unleash their inner entrepreneur and bring new and dynamic ways of thinking into their work environment. It has more to do with the ways of thinking encouraged by the organizational culture than by any inherent differences in talent or aptitude.
The solution presented in this new book from Roland Berger, edited by Charles-Edouard Bouée and Stefan Schaible, is piecemeal yet targeted 're-entrepreneuring'. With the help of international case studies and first-hand testimony from business leaders, the authors show how the entrepreneurial approach can be applied to any organization and at all levels, in order to spark innovation, remove operational obstacles and – ultimately – to create new value.