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Reading Graphic Design in Cultural Context (Hardcover) (Grace Lees-maffei & Nicolas Maffei)

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About this item

Reading Graphic Design in Cultural Content provides an analysis of twelve case studies of different parts of the graphic design industry in social and cultural contexts. Complete with global examples, such as Facebook, MacDonalds and Nike.

The book is split into three parts: On Message and Off Message; On Legibility and Ambiguity; and On Paper and On Screen. Contextual chapters on semiotics, modernism, postmodernism and legibility, situate the book theoretically. Whilst other chapters deal with issues of context and identity as they are played out in relation to different graphic design media, from advertising hoardings to eBooks and other digital contexts, greetings cards to fashion photography.

Number of Pages: 288
Genre: Art
Format: Hardcover
Publisher: Bloomsbury USA Academic
Author: Grace Lees-maffei & Nicolas Maffei
Language: English
Street Date: November 2, 2017
TCIN: 51648794
UPC: 9780857858009
Item Number (DPCI): 248-27-2899
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