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Recent Developments in the Economics of Advertising (Hardcover)

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Editor Simon P. Anderson presents readers with a collection of academic essays and scholarly articles focused on the application of economic principles to the study of advertising in a wide variety of contexts. He has organized the twenty-eight contributions that make up the main body of the text in five parts devoted to economic theories of advertising, information disclosure, comparative advertising, information overload and advertising congestion, and empirical testing in advertising. The editor is a faculty member of the University of Virginia. Annotation ©2016 Ringgold, Inc., Portland, OR (
Number of Pages: 653.0

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