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Recent Developments in the Economics of Advertising (Hardcover)

Recent Developments in the Economics of Advertising (Hardcover) - image 1 of 1

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Editor Simon P. Anderson presents readers with a collection of academic essays and scholarly articles focused on the application of economic principles to the study of advertising in a wide variety of contexts. He has organized the twenty-eight contributions that make up the main body of the text in five parts devoted to economic theories of advertising, information disclosure, comparative advertising, information overload and advertising congestion, and empirical testing in advertising. The editor is a faculty member of the University of Virginia. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 653
Genre: Business + Money Management
Sub-Genre: Advertising + Promotion, Industries / Media + Communications Industries, Marketing / General
Series Title: International Library of Critical Writings in Economics
Format: Hardcover
Publisher: Edward Elgar Pub
Language: English
Street Date: March 29, 2016
TCIN: 51158016
UPC: 9781783478873
Item Number (DPCI): 248-16-7575

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