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Reputable Firm : How Digitalization of Communication Is Revolutionizing Reputation Management

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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.
Genre: Business + Money Management, Language + Art + Disciplines
Sub-Genre: Management, Communication, Industries / Media + Communications Industries
Series Title: Management for Professionals
Format: Hardcover
Publisher: Springer Verlag
Author: Pekka Aula & Jouni Heinonen
Language: English
Street Date: October 28, 2015
TCIN: 50605415
UPC: 9783319220079
Item Number (DPCI): 248-08-8641

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