Loading, please wait...
:

product description page

Research to Revenue : A Practical Guide to University Start-Ups (Hardcover) (Don Rose & Cam Patterson)

Research to Revenue : A Practical Guide to University Start-Ups (Hardcover) (Don Rose & Cam Patterson) - image 1 of 1

About this item

University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products--a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs.Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.
Number of Pages: 336
Genre: Education, Business + Money Management
Sub-Genre: Higher, Entrepreneurship
Series Title: Luther H. Hodges Jr. and Luther H. Hodges Sr.: Business, Entrepreneurship, and Public Policy
Format: Hardcover
Publisher: Univ of North Carolina Pr
Author: Don Rose & Cam Patterson
Language: English
Street Date: January 15, 2016
TCIN: 26394370
UPC: 9781469625263
Item Number (DPCI): 247-51-0253
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$37.95
MSRPReg: $39.95 Save $2.00 (5% off)
Shipping
In stock - free standard shipping with REDcard
Not in stores

Ratings & reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.