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Researching Ux : Understanding Is the Heart of Great Ux (Paperback) (Luke Hay)

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About this item

Good UX is based on evidence; qualitative evidence, such as user testing and field research, can only get you so far. What you need is quantitative evidence: analytics. This book will show you, step-by-step, how you can use website and app analytics data to inform design choices and definitively improve uset experience.

Offering practical guidelines, with plenty of detailed examples, this book covers:

  • Why you need to gather analytics data for your UX projects
  • Getting set up with analytics tools
  • Analyzing data
  • How to find problems in your analytics
  • Use analytics to aid user research
  • Measure and report on outcomes
Number of Pages: 150
Genre: Computers + Internet
Format: Paperback
Publisher: Oreilly & Associates Inc
Author: Luke Hay
Language: English
Street Date: December 25, 2016
TCIN: 51568850
UPC: 9780994347077
Item Number (DPCI): 248-25-7411
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