product description page

Retailing for the 21st Century : Creating Great Brand Experiences for Customers (Paperback) (Dale Miller

MSRPReg: $69.95 Save $10.50 (15% off)
shipping not available
free order pickup not available
not sold at Manhattan Herald Square

about this item

The dynamic world of retailing in the 21st century takes us on an exciting and enjoyable journey. But while travel is said to broaden the mind, the modern retailing world continues to change dramatically and irrevocably before our eyes. The 21st century presents an expanding scope of retailing possibilities, including online stores, pop-up shops, the revitalization of shopping malls and department stores, an extensive use of flagships stores, and more professional not-for-profit retailing and internationalization, as well as the continued reinvigoration of physical – that is, bricks and mortar – stores.Retailers not only compete for customers but also for suppliers to help create a differentiated offer and to build a unique retailer (corporate) brand. The best way for retailers to succeed in such turbulent times is to create great experiences for their customers through sharper, more purposeful retail strategies underpinned by retailer branding and innovation.Retailing for the 21st Century: Creating Great Brand Experiences for Customers emphasises the relevance of branding and innovation to firms anywhere in the retail supply chain. The challenge is to add value at every stage. All current and future retailers need to treat the new retailing environment as one of excitement and opportunity rather than one of despair. And this book offers support to help retailers meet these new challenges.

more to consider

  • Textiles (Hardcover) (Sara J. Kadolph & Sara B. Marcketti)


  • Revolution of the Ordinary : Literary Studies After Wittgenstein, Austin, and Cavell -  (Paperback)


  • Rewired : A Bold New Approach to Addiction and Recovery (Paperback) (Erica Spiegelman)


  • Retreats of Reconstruction : Race, Leisure, and the Politics of Segregation at the New Jersey Shore,


  • Renewable Energy Law in Europe : Challenges and Perspectives (Hardcover)



  • SheaMoisture® Mongongo & Hemp Seed Oils High Porosity Moisture-Seal Shampoo - 13 fl oz


  • 2018 TF Publishing Desk Calendar

  • Employment Discrimination (Paperback) (Joel Wm. Friedman)


  • Thousands : Poems (Paperback) (Lightsey Darst)


  • Love Print Throw Pillow Collection - Surya

    $25.49 - $33.99

from the manufacturer

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.