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Rethinking Strategy for Creative Industries : Innovation and interaction (Hardcover) (Milan Todorovic &

Rethinking Strategy for Creative Industries : Innovation and interaction (Hardcover) (Milan Todorovic & - image 1 of 1

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Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Number of Pages: 237
Genre: Art, Business + Money Management
Sub-Genre: Strategic Planning, Business Aspects
Series Title: Routledge Research in Creative and Cultural Industries Management
Format: Hardcover
Publisher: Taylor & Francis
Author: Milan Todorovic & Ali Bakir
Language: English
Street Date: March 8, 2016
TCIN: 50603787
UPC: 9780415730594
Item Number (DPCI): 248-08-8316
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MSRPReg: $160.00 Save $8.00 (5% off)
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