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Rethinking the Business Models of Business Schools : A Critical Review and Change Agenda for the Future
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Management education growth and the rise in accompanyingbusiness schools over the last few decades are fuelled by global economicdevelopment, coupled with the promise of success in business careers. Recently,questions have been raised about the value and relevance of a traditionalbusiness school education – so what does the future hold for traditional businessschools?
In this book, we examine the current model and the pressurepoints of business schools by considering the evolution of – and the variousvalue chains that are associated with – business school offerings (including MBA,undergraduate, pre-experienced and executive programmes). We also offer insighton funding and value orientation, and the potential challenges these may raisefor some schools. To highlight these challenges, we provide a strategic groupframework for business schools and review the implications of future strategiesfor these groups.
Finally, after reviewing the current landscapeof business school mergers, alliances and failures, we reflect on innovationconsiderations for the business school business model. Management education ischanging, and business schools must be ready to re-evaluate their strategiesfor growth… and, in some cases, survival.