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Revolution Your Customers Want : Delivering on Customer Commitments (Hardcover) (Louis Columbus)
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Manufacturers have for too long been myopic in how they run their businesses. The Revolution Your Customers Want is about switching from an inward-centric, myopic view a company has of itself to one that brings the customers’ needs to the centre of global manufacturing strategies. This unique approach will be bought by executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. Graduate students studying international marketing, international business or channel management and undergraduate students studying business will also buy this book.