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Rhetoric : The Art of Persuasion (Hardcover) (Adina Arvatu & Andrew Aberdein)

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About this item

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.
Number of Pages: 58
Genre: Language + Art + Disciplines
Sub-Genre: Rhetoric
Series Title: Wooden Books
Format: Hardcover
Publisher: St Martins Pr
Author: Adina Arvatu & Andrew Aberdein
Language: English
Street Date: February 23, 2016
TCIN: 50604471
UPC: 9781632864437
Item Number (DPCI): 248-08-8486
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