product description page
Rhetoric : The Art of Persuasion (Hardcover) (Adina Arvatu & Andrew Aberdein)
About this item
When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.
Number of Pages: 58
Genre: Language + Art + Disciplines
Series Title: Wooden Books
Publisher: St Martins Pr
Author: Adina Arvatu & Andrew Aberdein
Street Date: February 23, 2016
Item Number (DPCI): 248-08-8486
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.