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Right of Publicity : Analysis, Valuation, and the Law (Paperback) (Weston Anson)

Right of Publicity : Analysis, Valuation, and the Law (Paperback) (Weston Anson) - image 1 of 1

about this item

Right of publicity is multi-faceted, complex, and continues to evolve at an amazing pace. This clear and accessible examination of a multi-faceted topic, where the legal and business complexities are greater than with other forms of intellectual property, covers the legal aspects of these rights; parallels between traditional brands and celebrity brands, and the business, finance, and analytical issues in valuation; and the structuring, pricing and challenges of deals for all types of celebrities.
Number of Pages: 252
Genre: Freedom + Security / Law Enforcement, Business + Money Management
Format: Paperback
Publisher: Natl Book Network
Author: Weston Anson
Language: English
Street Date: August 7, 2016
TCIN: 53069015
UPC: 9781634250153
Item Number (DPCI): 248-53-1211

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