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Rimmel Shake It Fresh Mascara Black - 0.30oz

About this item

Highlights

  • Ultra-smooth, clump-free volume from first to last use
  • Shaker system refreshes the formula to help prevent mascara from drying out
  • Volume Defining brush gives maximum lash separation from corner to corner

Specifications

Suggested Age: All Ages

Color Family: Black

Color Palette: Dark Tones

Beauty Purpose: Volumizing

TCIN: 52117705
UPC: 3614222962113
Item Number (DPCI): 052-13-0058

Description

Introducing Rimmel's New Shake It Fresh Mascara with exclusive patented packaging designed to refresh your mascara with every shake. With a simple shake, the mascara will be immediately refreshed to its original ideal smoothness, so volume always stays perfectly clump-free. The brush helps to build volume without clumps, fanning out the lashes corner to corner with maximum separation making lashes look volumized, lengthened and defined. Shake the mascara vertically 3 to 5 times when needed.
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Guest Ratings & Reviews

3.4 out of 5 stars with 98 reviews

Review images (2)

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Like brand new mascara EVERY use!

5 out of 5 stars
K Dubz - 5 months ago
originally posted on rimmellondon.com
Love love love this mascara! It literally is like opening a brand new mascara every single use! I had 5 different mascaras, and this 1 was the oldest (I'd had it almost 6 months), but it lasted the longest! The others all dried out and this 1 was like a brand new 1 every time I used it!
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Wet for ever

1 out of 5 stars
Chicago denise - 5 months ago
originally posted on rimmellondon.com
This mascara is very wet. It smudges everywhere until it’s dry. Then it bleeds under eyes until it completely disappears.
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Smooth and creamy

5 out of 5 stars
Tedee - 8 months ago
originally posted on rimmellondon.com
Love this mascara! Haven’t been this happy with a mascara in a very long time! A bonus is how inexpensive it is! Keep producing this product please!
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Worst mascara ever

1 out of 5 stars
Leena - 9 months ago
originally posted on rimmellondon.com
This mascara is awful, it is too wet, not possible to put it on without smearing it all over the eye lid, takes too much time to dry. Lashes looks worse with this mascara than natural. Such a waste of money!
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The Best

5 out of 5 stars
tam3 - 11 months ago
originally posted on rimmellondon.com
Absolutely the best & affordable ❤️ I have purchased additional for stocking stuffers for all the ladies in our family as they are all crazy about mascara.
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Amazing

5 out of 5 stars
Melissa095 - 1 year ago
originally posted on rimmellondon.com
This mascara is amazing it’s honestly better the the maybelline lash sensational mascara which is good too but this one is just amazing. I recommend it to 2 of my friends and they loved it aswell. You totally should give it a chance
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Worst mascara I've ever bought in my life

1 out of 5 stars
Annie642 - 1 year ago
originally posted on rimmellondon.com
I've been wearing mascara for 40 years and this is the worst one I've ever tried. It dripped when I put it on and it was very hard to remove the smudges that caused. Then, it didn't even look like I had any mascara on, so it was not flattering at all. And, then it flaked after only wearing it a few minutes. I gave it 2 more tries. I tried to be more patient and put in on more carefully, but no luck. It literally drips and leaves specs the second you put it on. I would really like my money back.
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Not great

2 out of 5 stars
Abbyzabby - 1 year ago
originally posted on rimmellondon.com
It is very heavy and watery I curl my eyelashes and when I put on one thing coat it weighs them down
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