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Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations (Hardcover) (Vijay

Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations (Hardcover) (Vijay - image 1 of 1

About this item

This book identifies strategies that companies, nongovernmental organizations, and social organizations are using to reach rural consumers in developing countries. It describes how rural areas have turned into growth opportunities and the economic changes driving it; the role of religion in influencing the behavior of rural consumers; how to grow consumers in emerging rural markets, create new routes to rural markets, and use technology, with examples of what companies are doing; how companies have used innovation to solve social problems like family planning, clean water, and raising incomes; and how organizations can overcome challenges related to infrastructure, education, poverty, public health, and social issues to reach consumers. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 168
Genre: Business + Money Management
Format: Hardcover
Publisher: Sage Pubns
Author: Vijay Mahajan
Language: English
Street Date: October 19, 2016
TCIN: 51631535
UPC: 9789386042323
Item Number (DPCI): 248-28-1173
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