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Rise of Transtexts : Challenges and Opportunities (Hardcover)

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About this item

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.

Number of Pages: 248
Genre: Social Science, Performing Arts
Series Title: Routledge Research in Cultural and Media Studies
Format: Hardcover
Publisher: Taylor & Francis
Language: English
Street Date: September 20, 2016
TCIN: 51638377
UPC: 9781138944671
Item Number (DPCI): 248-27-4663
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$133.00
MSRPwas $140.00
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