$159.99 sale price when purchased online
$279.99 list price
Target Online store #3991
About this item
Highlights
- The smart TV that makes sense: Roku 4K TVs are built by Roku to bring viewers a brilliant streaming experience with superior picture quality at an incredible value.
- Made by Roku: From the brand you trust to make streaming easier comes a thoughtfully designed 50-inch smart TV powered by the delightfully simple Roku experience.
- Brilliant 4K picture: Stunningly sharp 4K resolution brings out the rich detail in your entertainment with four times the resolution of HD.
- Color that pops: Watch in incredible HDR10 color, contrast, and brightness that brings your favorite entertainment to life.
- Designed for seamless streaming: With features like fast Wi-Fi® and streaming apps that launch in a snap, Roku TVs get you to your entertainment quick and easy.
- Customizable home screen: Roku smart TVs put your favorites streaming apps, inputs, and free live TV front and center, so you can spend your time streaming—not scrolling.
- Endless free TV: Enjoy the best selection of free entertainment with 400+ live TV channels, award-winning Roku Originals, in-season shows, hit movies, kids’ TV, and more.
- Stream what you love: Enjoy the most popular TV streaming apps plus a massive selection of free and live TV, including news, sports, and family entertainment.
- Stream easy: Power up your TV, adjust the volume, and control your streaming with one remote that does it all.
- How sound should sound: Not all TV speakers are created equal. Roku TVs are all designed for clear speech and louder sound so you can catch every word.
- Your TV is mission control: Easily connect your Roku cameras and doorbell to your Roku smart TV and view your feeds right on the big screen with the push of a button.
- A perfect fit for any smart home: Roku smart TVs seamlessly fit into any smart home ecosystem and are compatible with all major voice assistants.
- State of the art: With Roku Backdrops, your TV screen becomes an aesthetic gallery featuring art and photos of your choice. Choose from collections of famous artists and professional photographers or upload your personal photos.
- Your best-looking TV ever: See more of the show and less of the hardware with a sleek, frameless design that instantly modernizes your entertainment setup.
Description
Roku 4K TVs are thoughtfully designed to upgrade your entertainment at an incredible value. Enjoy your streaming favorites in brilliant 4K HDR picture. Catch every word with built-in sound features like auto speech clarity and night mode. Switch to your inputs and watch free live TV right from the home screen, or use the remote’s pre-set shortcut buttons to quickly launch popular streaming apps. A smart TV made by Roku? Now that makes sense.
Dimensions (Overall): 25.31 Inches (H) x 43.94 Inches (W) x 3.15 Inches (D)
Weight: 20.3 Pounds
Electronics Condition: New
Electronics Features: Streaming Capability, ROKU Voice Assistant Built-In, Wi-Fi, Smart TV, Built-In ROKU Streaming, HDR10, 4K Ultra High Definition
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Native screen refresh rate: 60 Hz
Wireless Technology: Wi-Fi
Screen Size: 50 Inches
Stand Depth: 10.4 Inches
Stand Width: 41.9 Inches
Compatible With: Netflix, Disney+, Apple TV+, Max, Amazon Prime Video, Hulu
VESA Mounting Standard: 400x300
Product Depth with Stand: 10.43 Inches
Product Height with Stand: 27.83 Inches
Product Width with Stand: 43.94 Inches
Backlight type: LED Direct Lit
Smart platform: Roku
Voice assistant built-in: ROKU Voice Assistant Built-In
Model name: 50BA
Number of HDMI ports: 3
High Dynamic Range (HDR): HDR10
Screen Mirroring Technology: Apple Airplay
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 91806479
UPC: 829610007922
Item Number (DPCI): 008-09-0167
Origin: Imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.5 inches length x 48.82 inches width x 48.82 inches height
Estimated ship weight: 27.34 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
This item ships in its original packaging, revealing what’s inside. ·Details
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I can't find this model on the Roku website. Does it have a cable/coax connection so I can plug in an antenna?
submitted by Samantha - 19 days ago
A: I said the same thing. Not sure why my answer was removed. Rude
submitted byRokuTVowner - 14 days agoA: Yes, it has a cable/coax connection. I also use an antenna. To set up the antenna channels, you click the home button on the remote, and select "Live TV". It will then scan for all available channels.
submitted byRokuTVowner - 15 days agoA: Hello Samantha! The Model number is 50BA. yes, it does have an antenna / cable port.
submitted byRoku Team - 18 days agoBrand expert
Q: Does this have an Ethernet port?
submitted by Ac - 11 days ago
A: Yes the tv has 1 Ethernet port
submitted byRokuTVowner - 8 days agoA: Hello Ac, Yes this model does have an ethernet port on the back of it.
submitted byRoku Team - 8 days agoBrand expert
Q: will it work with spectrum service?
submitted by jak - 16 days ago
A: I have two Roku tv’s and they both support the spectrum app.
submitted byRdavis - 13 days agoA: Hello Jak, Yes! you can download the spectrum app off of the Roku apps store,
submitted byRoku Team - 16 days agoBrand expert
Q: Can I access DISH on demand ?
submitted by PachMan - 8 days ago
A: Hi PachMan, thanks for reaching out about the Roku 50" 4K HDR Smart Roku TV with Roku TV Remote - 50BA. Yes, you can access DISH on demand on a Roku 50" 4K HDR Smart Roku TV with a DISH subscription and the DISH Anywhere app. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byRena - 5 days agoTarget expert support
Q: It says this TV has ROKU voice assistant built in, yet the remote doesn’t have the mic on it. Is this correct? If so, can I purchase a compatible remote with a mic that would work?
submitted by JV - 9 days ago
A: Hello JV, This model does not come with a voice remote but you can purchase the Roku Voice Remote Pro (2nd Gen) and pair it with this TV or you can always use the Roku App on your smartphone and use your phone as the remote.
submitted byRoku Team - 8 days agoBrand expert
Q: Does this TV work with Alexa?
submitted by Slarrr - 9 days ago
A: Hello Slarrr, Yes Roku TVs work with Alexa, Google, and Siri.
submitted byRoku Team - 8 days agoBrand expert
Q: What is the response time
submitted by Ali - 11 days ago
A: Hello Ali, This model has a 5ms response time.
submitted byRoku Team - 8 days agoBrand expert
Q: I have spectrum cable tv with dvr. Is this a tv compatible with spectrum and their boxes. I don't like streaming
submitted by Nanci - 12 days ago
A: Hi Nanci, thanks for reaching out about Roku 50" 4K HDR Smart Roku TV with Roku TV Remote - 50BA. Yes, you can definitely connect a cable set-top box to a Roku 50" 4K HDR Smart Roku TV; simply use an HDMI cable to connect the cable box to one of the available HDMI ports on the TV, allowing you to access your cable channels through the Roku interface. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJoe - 12 days agoTarget staff support
Q: Does this tv have USB ports?
submitted by Taylor - 13 days ago
A: Yes it has 1 usb port
submitted byRokuTVowner - 12 days ago
Q: Can you connect a soundboard? Dors ir hace to be Roku soundbar?
submitted by RD - 13 days ago
A: Hi RD, thanks for reaching out about Roku 50" 4K HDR Smart Roku TV with Roku TV Remote - 50BA You can connect a soundbar to this TV but it will depend on how the soundbar connects to the TV. Some soundbars use HDMI to connect and this TV does have 3 HDMI ports. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMike - 12 days agoTarget expert support
Frequently Also Added
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3.9 out of 5 stars with 41 reviews
50% would recommend
18 recommendations
Good sale price
4 out of 5 stars
Thumbs up graphic, would recommend
Twinmom1999 - 8 hours ago, Verified purchaser
so far happy with it. The legs for bottom of tv were hard to screw in so I left them off
Tv
5 out of 5 stars
Thumbs up graphic, would recommend
LadyLove - 2 days ago, Verified purchaser
I love this television it fits just right in my daughter’s room she and I watch movies all the time. Perfect color. I’m loving it.
Poor packaging
1 out of 5 stars
Thumbs down graphic, would not recommend
Jess - 3 days ago, Verified purchaser
The box was extremely thin it came in damage there was a piercing through the box.
Would definitely recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
Tv - 5 days ago, Verified purchaser
Great Tv! Setting things up was very easy and required very minimal effort. Was little worried the tv would come broken but i was wrong! The packaging makes sure there aren’t any damages done to the tv.
Tv screen
5 out of 5 stars
Thumbs up graphic, would recommend
Roku - 6 days ago, Verified purchaser
Works great. Good quality.
wish I had not got this
1 out of 5 stars
Thumbs down graphic, would not recommend
jak - 6 days ago, Verified purchaser
Cable does not work as well, picture is blury, Wish I had not got it, hard to set it up, bad quality picture
1 reply from Roku Team team - 4 days ago
Hi Jak, thank you for sharing your thoughts with us. Here are some simple steps to improve your viewing experience on your Roku TV. Press the Star(*) button on your Roku remote to open the TV Settings menu. Then select Picture Settings and Picture Mode using your remote's left and right buttons. For more information, you can refer to this FAQ article at https://support.roku.com/article/115007365648. Additionally, a stable internet connection is essential for your Roku TV because it allows you to stream video and music from the internet without interruption. For more tips, you can check the link available at https://support.roku.com/en-ca/article/213122277. We hope this is helpful to you. We appreciate your feedback. Happy Streaming! Roku Customer Advocate
TV doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
DOESNT WORK - 6 days ago
I drove 40 minutes to Target to buy this TV, only to find it doesn’t turn on. Now I have to drive back to return it. I’ve seen other complaints about this issue, so it’s clearly a recurring problem. The manufacturer needs to address this promptly
1 reply from Roku Team team - 4 days ago
Hello! We understand how you feel and appreciate you for sharing. If you’d like to discuss your experience directly, we recommend reaching out to Target. Your feedback is important to our team as we work closely with our retailers. We look forward to hearing about your experience with our product once you have it set up at home. Thanks again! Roku Customer Advocate
Great deal
5 out of 5 stars
Thumbs up graphic, would recommend
Samantha - 9 days ago, Verified purchaser
Easy setup and a great tv
You get what you pay for. Buyer beware
2 out of 5 stars
Thumbs down graphic, would not recommend
Thomas - 9 days ago, Verified purchaser
It's a decent TV for the price, but if you want to do anything outside of Netflix and Hulu, you'll be disappointed. I bought this as a replacement for an Amazon fire TV that I purchased last year because I want to move away from Amazon. But as it turns out, and as much as I hate to say it, Amazon does a lot of things right. First off, the fire TV let me program its remote to control my external soundbar which was connected via an optical cable. Roku does not have the technology to program external audio devices with its remote. Not unless you want to buy Roku brand products or if your soundbar has HDMI arc capabilities. They support wireless connectivity with a sound bar, but again, only for Roku brand. It seems as though they've fallen quite short here. Bluetooth is a standard. Get with the times, Roku. Another annoyance, while it has CEC controls via HDMI, I have not been able to get it to work with any external device the way I can with my Amazon fire TV. Like, not at all. I don't even know why there's an option in their very limited settings menu. Multiple remote it is! It has a USB port, so if you want to play media files there is a capability for that. However, the file types supported on my Amazon TV are not supported here. Cool. And one of the things that bothers me the most is the Roku UI is littered with ads. The HBO Max app is terrible, too. You have to hit the play/pause button twice for some reason to pause and unpause, and when you unpause, there a giant black overlay blocking half the screen for 10 seconds. Clearly the developers don't use their products. I'm likely going to use an HDMI fire stick until I can configure something else out. And it's says it's 60hz but when the camera pans, it's very choppy compared to my other 60hz displays. In summary, prepare for extremely limited options, settings, functionality, and juggling multiple remote controls. I normally don't leave reviews but there is very little information online about these particular setbacks.
1 reply from Roku Team team - 3 days ago
Hi Thomas, thank you for sharing your experience with us. We acknowledge that your experience did not meet the standard we strive for, and we appreciate your feedback. If there's anything we can assist you with in the future, please don't hesitate to reach out. In the meantime, we will pass your feedback along to the product team. Thanks! Roku Customer Advocate
Poor picture settings and sound.
2 out of 5 stars
Thumbs down graphic, would not recommend
AK907 - 9 days ago, Verified purchaser
Do not buy this tv. The picture settings are terrible. You can not turn off the soap opera effect. The picture is fuzzy and dark no matter the settings. The sound is extremely bad. I'm no novice with tv settings. This was bought as a spare bedroom tv. I would pay a few bucks more for a better tv. I'm returning this one.
1 reply from Roku Team team - 4 days ago
Hi there! Thank you for sharing your experience with us. Did you know that you can customize the picture settings on your Roku TV by playing a movie or show and then pressing the Star (*) button on your remote? Select Picture Settings, choose Picture Mode, and adjust using the left and right buttons. For more info, check this link: https://support.roku.com/article/115007365648. Additionally, you can adjust the audio settings on your Roku device, including bass, treble, and "Speech Clarity" for better dialogue. Try different sound modes, like "Night Mode," for quieter viewing. To access these settings, press the "Star" button on your Roku remote while playing content. For more information, refer to this link: https://support.roku.com/article/360011704154. For further assistance, contact us at http://support.roku.com/contactus. Thanks! Roku Customer Advocate
Arrived broken
1 out of 5 stars
sadly - 10 days ago, Verified purchaser
there was a dent and puncture in the box when it got delivered. still hoped it was okay but nope..
1 reply from Roku Team team - 8 days ago
Hello! We’re sorry to hear about this, and we’d like to help. Please get in touch with Target directly or take it back to your local location and request an exchange. We hope you can get back up and streaming soon! Roku Customer Advocate
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Roku TV - 11 days ago, Verified purchaser
Has a beautiful picture
TV Deal
5 out of 5 stars
Thumbs up graphic, would recommend
TSD - 11 days ago, Verified purchaser
TV size, picture, sound & price.
Didnt get my package
1 out of 5 stars
Thumbs down graphic, would not recommend
Wheresmytv - 12 days ago, Verified purchaser
Like the title says I didn't get my package at all. I called them no one answered. Even the fedex didn't answer. So y'all stealing tvs now???
1 reply from Roku Team team - 11 days ago
Hello! we’re sorry to hear about this and we’d like to help. Please contact Target directly at https://contactus.target.com/ContactUs?Con=ContactUs so that they can assist you with a replacement. We hope you can get back to streaming soon! Roku Customer Advocate
FED EX NECER DELIVERED!!
1 out of 5 stars
Target mom - 14 days ago, Verified purchaser
Purchased TV on a Friday morning, Target said I’d have it Saturday. FED EX NEVER DELIVERED! Now updated delivery is Tuesday, yet I can buy it on Target today (Sunday) and it says I’ll have it Monday. FED EX IS NOT RELIABLE- PLEASE STOP USING THEM, I always have delays with them!!!
1 reply from Roku Team team - 13 days ago
Hi there, thanks for sharing. We’re sorry to hear that Target’s shipping was delayed but hopefully you have received your TV and are now up and streaming! We appreciate you choosing Roku and if there is anything we can assist you with regarding your new TV, don’t hesitate to give us a shout at support.roku.com/contactus. Happy Streaming! Roku Customer Advocate
Super Satisfied!
5 out of 5 stars
Thumbs up graphic, would recommend
hungrybill - 14 days ago, Verified purchaser
I just got this TV this afternoon. I am not receiving any benefit from this review, I just wanted to share how happy I am with the ROKU 50inch TV. Unboxing and set-up was very easy, signing in to apps is the only slow thing about it. I am not fastidious about little details of pictures or sound, and this screen seems perfect to me; the TVs I had before did not display night scenes correctly, but this ROKU does a great job at that. I have watched several things and found no faults in any of them. If you insist on perfect sound, the bass is not super strong, but certainly good enough for me and better than any recent TV I had. And the price was fantastic!
Will not power on
1 out of 5 stars
Thumbs down graphic, would not recommend
Junk - 15 days ago, Verified purchaser
TV did not power on. Tried all debugging options from web and called their tech support who spent 10 minutes asking me what brand of TV it was and then told me to try pluggin it into a different outlet before recommending I return it... I was hoping to have a TV for an important football game this weekend, but this was a complete failure. I recommend anything other than this frustrating piece of junk. On the bright side, Target shipping was fast, and returns are generally simple, so at least I will get my money back.
1 reply from Roku Team team - 12 days ago
Oh no! We're always here to help. Have you had a chance to contact our customer support team? Please contact us directly at support.roku.com/contactus so that we can assist. Your feedback is very important to us and we’re eager to assist. Thank you! Roku Customer Advocate
Great tv
5 out of 5 stars
Thumbs up graphic, would recommend
RokuTVowner - 15 days ago, Verified purchaser
Love it so far, great tv for the money. Picture is good, sound is good, good selection of inputs. I like that has both WiFi and an Ethernet port. No display blob issues as another reviewer reported, may have got a bad panel unfortunately. Feet are made of metal and not plastic which I like. Hopefully it lasts, time will tell. No cons to speak of so far.
Wish I got mine
1 out of 5 stars
Thumbs down graphic, would not recommend
Trash Panda - 16 days ago
Item in stock at store is not accurate. Placed an order and it was canceled. Did not offer to ship it or anything just told me to place the order again another day. Online it says there are five in stock at my store. I called my store. They said they had five in stock on the floor, but they couldn’t find them. So that’s great. Good job target. Also the email I got cancelling it said cancelled because “ fall candel ( they misspelled candle) in front of window.” What does that even mean? Even guest services and calling target couldn’t give me an answer.
1 reply from Roku Team team - 11 days ago
Hello there! Thank you for taking the time to share your experience. We’re truly sorry to hear about the difficulties you’ve encountered with your shopping experience at Target. While we can’t assist directly with retailer-related matters, we hope your issue is resolved soon. If you need help with your Roku product or have questions, please don’t hesitate to reach out to us at support.roku.com/contactus. We’re here to help ensure you have the best experience possible. Thanks! Roku Customer Advocate
Uneven dark coloring
3 out of 5 stars
Thumbs down graphic, would not recommend
Unsatisfied - 20 days ago
Great sound quality and color. There is blob of off color in the middle of the screen that can only be seen in dark colors.
1 reply from Roku Team team - 19 days ago
Hi there, help has arrived! Please visit us online at support.roku.com/contactus to connect with an agent who can assist. Your feedback is very important to us and we’re eager to assist. Thank you! Roku Customer Advocate