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Role of Creativity in the Management of Innovation (Hardcover)

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About this item

The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.
Number of Pages: 400
Genre: Business + Money Management
Format: Hardcover
Publisher: World Scientific Pub Co Inc
Language: English
Street Date: April 1, 2017
TCIN: 52067587
UPC: 9781786342003
Item Number (DPCI): 248-40-7621
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$137.75
MSRPwas $145.00

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