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Routledge Handbook of Destination Marketing - (Routledge Handbooks) (Hardcover)

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About this item

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.

Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, TheRoutledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Number of Pages: 533
Genre: Business + Money Management
Series Title: Routledge Handbooks
Format: Hardcover
Publisher: Taylor & Francis
Language: English
Street Date: April 23, 2018
TCIN: 53524431
UPC: 9781138118836
Item Number (DPCI): 248-77-3081
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$240.00
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