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Routledge Handbook of Political Advertising (Hardcover)

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About this item

This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms of advertising on the Internet and social network sites in countries from all parts of the world currently available. Thematic chapters summarize research on crosscutting issues including, political and electoral system; history of ads; relevance of advertising as campaign channel; the role of the Internet for campaign advertising; regulation of political advertising on TV and the Internet; the content of ads; reception and effects of ads.

Number of Pages: 496
Genre: Political Science, Social Science
Series Title: Routledge International Handbooks
Format: Hardcover
Publisher: Taylor & Francis
Language: English
Street Date: March 7, 2017
TCIN: 51703711
UPC: 9781138908307
Item Number (DPCI): 248-29-5489
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