coolers
all
| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
$110.49 sale price when purchased online
$129.99 list price
Target Online store #3991
About this item
Highlights
- MULTIPLE DAYS OF COOLING – The RTIC soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for multiple days.
- IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.
- LIGHTWEIGHT AND DURABLE – The soft cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. The 30 can Soft Pack Cooler measures 15.5 x 11.5 x 12.75 inches.
- MULTIPLE USES – It’s the perfect ice cooler, drink cooler, travel cooler, beer cooler, lunch cooler, camping cooler, beach cooler. Features 2 inches of closed-cell foam.
- LEAK-PROOF WITH ZIPPER – This outdoor cooler is a 100% leak-proof cooler thanks to a durable zipper that prevents spills and leaks. Comes in a 12 can cooler bag, 20 can cooler, 30 can cooler, and 40 can cooler size.
Description
RTIC 30 can Soft Pack Cooler
The RTIC soft insulated cooler is just what you need for a day trip at the lake, camping, picnic, fishing, a day on the beach, or at the pool. The perfect carry cooler bag to keep your food and drinks cool wherever needed for multiple days. Not to mention it’s a floating cooler bag, it floats, so your drinks and snacks can go wherever you go. The cooler box has a zippered pocket and an adjustable shoulder strap for easy carrying. The drink and food cooler measures 15.5 x 11.5 x 12.75 inches. Inside dimensions are 13 x 9.5 x 9 inches.
The cooling bag cooler is lightweight yet tough to take on any terrain with its heavy-duty nylon shell. It makes an ideal beverage cooler, travel cooler, beer can cooler, lunch box cooler, camp cooler, fishing cooler, boat cooler, beach cooler, and more. It’s a 100% leak-proof cooler bag thanks to a durable zipper that prevents spills and leaks. Features a puncture and tear-resistant liner.
Comes in a 12 can cooler bag, 20 can cooler bag, 30 can cooler bag, and 40 can cooler bag size.
Dimensions (Overall): 12.75 Inches (H) x 15.5 Inches (W) x 11.5 Inches (D)
Weight: 4 Pounds
Liner Material: Nylon
Capacity (Volume): 22 Quart
Number of Beverage Cans Held: 30
Material: TPU (Thermoplastic Polyurethane)
Care & Cleaning: Care Instructions Not Provided
TCIN: 89292758
UPC: 840008259853
Item Number (DPCI): 337-01-0032
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13.6 inches length x 13.23 inches width x 13.6 inches height
Estimated ship weight: 6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Summary of reviews
The cooler is praised for its size, insulation, and ability to keep items cold for extended periods, making it ideal for various outdoor activities like fishing, picnics, and road trips. However, many guests have expressed concerns about the zipper's durability and functionality, which seems to be a recurring issue. Despite these concerns, the cooler's overall performance in maintaining cold temperatures is appreciated, and it remains a popular choice for guests seeking a reliable soft cooler.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
3.7 out of 5 stars with 2535 reviews
Big cooler alternative
5 out of 5 stars
David D. - 9 days ago
originally posted on RTIC Outdoors
Very handy. I usually use a lifetime hard cooler for long drives where I need to buy frozen items. But for smaller quantities ie a brisket or several racks of ribs, this and an ice pack does the trick. I find myself using it much more than I anticipated which is a good thing. Hope it lasts.
Fell apart
1 out of 5 stars
James - 10 days ago
originally posted on RTIC Outdoors
I enjoyed the cooler while it lasted. The glue at the seems failed, and the cooler began to come apart
Works great until the zipper gives out
3 out of 5 stars
Troy S. - 10 days ago
originally posted on RTIC Outdoors
Have had 2 of these coolers and loved them until the zipper craps out. Beach Friends have same one and had same problem. They work great until they don't. Zipper always ends up coming separated from the body of the cooler rendering it useless since you can no longer close the cooler. Like it so much we bought a second one and now it has done the same thing as the first one. Wish they could get the zipper configuration right so as to prevent separation.
Good cooler, cheap zipper.
2 out of 5 stars
Steve A. - 11 days ago
originally posted on RTIC Outdoors
It does a great job keeping cool, but the zipper came off the track. Same thing happen to several friends of mine and there are several you tube videos on this problem and fixes that recommend cutting a hole to put it back on track.
I’d buy it again but probably won’t have to
5 out of 5 stars
- 13 days ago
originally posted on RTIC Outdoors
This is way better than any hard sided lunchbox size cooler I’ve had, and exponentially better than a store brand soft sided lunchbox from giant outdoors stores. If you use gel ice blocks, I found that the medium Arctic Ice blocks fit the 12 can like a glove and keep things cold for about 36 hours. It is big enough for a 32oz Nalgene or HydroFlask. The only con that I can find, and it’s a purposeful design that makes it waterproof, is the zipper is impossible to unzip with one hand. I don’t think it is really a negative, but don’t plan on getting a snack out while driving with it in your passenger seat.
Zipper Broke
1 out of 5 stars
Josh B. - 13 days ago
originally posted on RTIC Outdoors
I bought 2 or 3 diffrent times eveyone of them the zipper broke. Needs a new design on the zipper.
Zipper Hard to Unzip
4 out of 5 stars
Dale W. - 14 days ago
originally posted on RTIC Outdoors
Overall Cooler is well designed and built; however, wish zipper was easier to open and close. Keeps things cold and well insulated !!!
LOVE OUR RTIC
5 out of 5 stars
Jeanine A. - 15 days ago
originally posted on RTIC Outdoors
I ABSOLUTELY LOVE MY PURCHASE!! It’s a perfect size for my husband and myself when we travel with our son’s High School Band Football games and competitions. Kept everything cold. No leakage! Probably will purchase another upsize cooler in near future. Thanks Rtic!
30 can soft cooler
3 out of 5 stars
Brad - 16 days ago
originally posted on RTIC Outdoors
Needs a gorilla to move the zipper even with the supplied lube
Keeps it cold
5 out of 5 stars
ALAN R. - 17 days ago
originally posted on RTIC Outdoors
Light but effective. Put a giant ice block in the bottom and everything stays cold
We love the cooler. Perfect
5 out of 5 stars
Nicholas S. - 21 days ago
originally posted on RTIC Outdoors
We love the cooler. Perfect size and it keeps everything cold for a long time. Easy to open, with comfortable straps.
Great cooler except for zipper
3 out of 5 stars
David W. - 22 days ago
originally posted on RTIC Outdoors
Don’t count on any support when, not if, the zipper fails.
Love it!!! Bought it to
5 out of 5 stars
Carol F. - 24 days ago
originally posted on RTIC Outdoors
Love it!!! Bought it to replace my previous one when the kids at church camp messed up the zipper! :( Wish I knew how to get that fixed!!! Then I'd be able to pass along one of them to my son!! Thanks for quality products!!
Great Cooler for the price and you can make it personal!
5 out of 5 stars
Jana T. - 24 days ago
originally posted on RTIC Outdoors
Purchased this for my son-in-law and he was so surprised. Personalization was great, size is perfect! I HIGHLY recommend!
40 can cooler broken zipper
3 out of 5 stars
Jeff - 25 days ago
originally posted on RTIC Outdoors
Bought the 40 can soft cooler in early 2020. Light use at home mostly, very few outdoor trips. The zipper started to get stuck just before the first corner from the docking position. 4 1/2 years later the seams are ripping and the zipper will no longer go past the first corner, and the zipper doesn't close and seal the two sides together. Disappointed that this happened under very light use with proper lubrication of the zipper. The OG Yeti does not make a soft cooler this size and their products are significantly more costly. At this point might just purchase a Yeti and see if the quality difference is worth the price. Hope your experience is much better and longer than mine. 1 year warranty only. Worked well when the waterproof zipper would function properly.
It’s perfect I like the
5 out of 5 stars
Mike C. - 25 days ago
originally posted on RTIC Outdoors
It’s perfect I like the color I have a lot of camo items.
Bought to replace the original
5 out of 5 stars
Cheryl M. - 27 days ago
originally posted on RTIC Outdoors
Bought to replace the original soft Pack cooler that we have had for many years.
Cooler is great for baseball
5 out of 5 stars
Catherine B. - 28 days ago
originally posted on RTIC Outdoors
Cooler is great for baseball tournament weekends! We will be purchasing the 30 can cooler next!
12 Can Cooler
5 out of 5 stars
Ryan H. - 28 days ago
originally posted on RTIC Outdoors
Love it. Have a thirty pack cooler and needed a smaller one. Great price!
This is the BEST cooler
5 out of 5 stars
Nick D. - 29 days ago
originally posted on RTIC Outdoors
This is the BEST cooler I’ve purchased. And I’ve got SEVERAL. It’s perfect for spending all day at my kids sports, or just on a road trip. It’s the perfect size for keeping it in the truck to use whenever you need!