Rubbermaid Brilliance Pantry 18 Cup Cereal Keeper: Clear Plastic Food Storage Container, Dishwasher & Freezer Safe
$23.99 when purchased online
Target Online store #3991
About this item
Highlights
- This Cereal Keeper features Rubbermaid Brilliance's signature latched lid for airtight storage that'll keep your breakfast favorites fresh longer
- 360-degree crystal-clear storage container makes it easy to see what cereal is inside
- Durable Tritan plastic is shatter-resistant in case of accidental drops
- A contoured design and flip-top lid allows you to hold and pour with one hand
- Stackable and space efficient to fit seamlessly into an organized pantry
- Made from BPA-free material that's dishwasher-safe and odor- and stain-resistant
Description
Bid farewell to stale cereal with the Rubbermaid Brilliance Cereal Keeper. Able to fit an entire 32-ounce box, this cereal container features a flip-top latch and a 100% airtight lid that securely closes with a click. The crystal-clear Tritan container makes it easy to see what's inside and avoid breakfast mix-ups, while a contoured design for one-handed gripping and shatter-resistant plastic helps prevent morning messes. Beautiful and durable, the cereal storage container blends seamlessly into an organized pantry or you can display it on the kitchen counter for the entire family to access quickly. It's BPA-free and easy to clean—simply pop the base and lid into the dishwasher before you refill with more breakfast favorites.
Dimensions (Overall): 9.38 Inches (H) x 4.75 Inches (W) x 10.25 Inches (D)
Weight: 1.5 Pounds
Container Material: Plastic
Lid Material: Plastic
Capacity (Volume): 18 Cup
Care & Cleaning: Dishwasher-Safe on Top-Rack, Freezer-Safe
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 85388181
UPC: 071691534471
Item Number (DPCI): 070-00-0400
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10.25 inches length x 4.75 inches width x 9.375 inches height
Estimated ship weight: 1.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this a good container for storing sugar in? If so how many pounds of sugar would it hold? Thank you.
submitted by nmrawker - 2 years ago
A: Thank you for the question. We appreciate you showing interest with our product. Our Rubbermaid Brilliance Pantry 18 Cup container is designed for cereal. We have the Brilliance Pantry 12cup container for sugar and it can hold around 3lbs of surgar. Hope this helps and thanks for giving us the opportunity to address your concerns. If you need further assistance. please contact us directly using the phone number on Rubbermaid website or using the contact form. Have a great day and please stay safe!
submitted byRubbermaid Team - 2 years agoBrand expert
Q: What are the dimensions?
submitted by Moi - 3 years ago
A: Thank you for your interest in our products. The dimensions of our Rubbermaid Brilliance Pantry 18 Cup Cereal Keeper are 9.38 Inches (H) x 4.75 Inches (W) x 10.25 Inches (D). Have a great day!
submitted byRubbermaid Team - 3 years agoBrand expert
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Guests are saying
The Rubbermaid Brilliance containers are praised for their initial quality, clear design, and effective sealing capabilities, making them ideal for storing a variety of foods. However, many guests report issues with durability, as the containers tend to crack over time, especially with microwave and dishwasher use. While they are great for dry storage, their longevity is a concern for many, leading to mixed feelings about their overall value.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1477 reviews
quality: 3.94 out of 5
value: 3.75 out of 5
61% would recommend
18 recommendations
good glass cheap plastic lids.
1 out of 5 stars
Greg312 - 26 days ago
originally posted on rubbermaid.com

The plaric lids crack and can't be replaced. What the heck is the reasoning behind this?
1 reply from Customer Care team - 24 days ago
Hi Greg312, thanks so much for sharing your review of the Brilliance containers. We apologize that you had a negative experience with your product. For assistance, contact our Consumer Care team by phone. Our team is available Monday-Friday 9:00-5:00 EST at 888-895-2110.
the lid holds smell. Wow:(
3 out of 5 stars
Smelly lid - 27 days ago
originally posted on rubbermaid.com

I purchased this awhile ago. I just used a few wks approx 3. I put chopped onion in and stored. It is 5/18/25 and the smell from the lid is Wow!:( I've tried everything to rid the smell. Dishwasher. Stored in large zip lock bag w/ dawn dish detergent w/ baking soda & hot water, vinegar "soak for wks." It still smells. My dishwasher even smelled for a minute. I never expected this. So, don't store onions in the container. I am thinking I will end up tossing the lid, sadly.
1 reply from Customer Care team - 26 days ago
Hi, thanks so much for sharing your review of the Brilliance Medium food storage containers. We apologize that you had a negative experience with your product. For assistance, contact our Consumer Care team by phone. Our team is available Monday-Friday 9:00-5:00 EST at 888-895-2110.
Cracked, cloudy, NOT Brilliant
1 out of 5 stars
Nothappy6 - 2 months ago
originally posted on rubbermaid.com

I bought a couple sets of the Brilliance plastic. Within a year, most are cloudy looking, and or are cracking all over. For the cost, these should last for several years, not just one year or less. We have soft water, and top rack in the dish washer. Extremely disappointed in having to replace them already. I'm going to have to find a different company's product as I don't believe in Rubbermaid now.
1 reply from Customer Care team - 2 months ago
Hi Nothappy6, thanks so much for sharing your review of the Brilliance medium food storage containers. We apologize that you had a negative experience with your product. For assistance, contact our Consumer Care team by phone. Our team is available Monday-Friday 9:00-5:00 EST at 800-240-3340.
Poor quality
1 out of 5 stars
Andrea4444 - 2 months ago
originally posted on rubbermaid.com

I have bought two sets of these and the plastic lids keep cracking. There are no replacement lids offered by Rubbermaid.
1 reply from Customer Care team - 2 months ago
Hello, thanks so much for sharing your review of the 16 cup Brilliance Pantry containers. We apologize that you had a negative experience with your product. For assistance, contact our Consumer Care team by phone. Our team is available Monday-Friday 9:00-5:00 EST at 888-895-2110.
They don’t last long
2 out of 5 stars
Cindyb - 2 months ago
originally posted on rubbermaid.com

They are nice; however they don’t last more than 6 months. They crack, I wanted to switch to glass but I’m afraid if I microwave it, it will be too hot to touch.
1 reply from Customer Care team - 2 months ago
Hi Cindy, thanks so much for sharing your review of the Brilliance series. We apologize that you had a negative experience with your product. We offer a 120 day satisfaction guarantee from date of purchase, if you are interested. We can also provide advice and use and care instructions. For assistance, contact our Consumer Care team by phone. Our team is available Monday-Friday 9:00-5:00 EST at 888-895-2110.
Terrible design
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama3 - 2 months ago, Verified purchaser
The way this is designed, the lid comes off as you pour out the cereal! I bought this so my kids could get cereal for themselves, but it just makes a huge mess. We end up taking the whole lid off. I wish they had kept the older design since you have to remove the whole lid on that style as well. Would return if I could.
Compromises for top dollar; still easy to love
4 out of 5 stars
ReviewMentionsArmpit - 2 months ago
originally posted on rubbermaid.com

I agree with the current AI-generated review. These have so far been the BEST containers I've ever found, and that's why I'm here buying more. Their stackability is outstanding and the empty ones are very convenient to organize. But, the 100% leak-proof claim is just false: don't ever put soup in one and throw it in your backpack. And the lids do mysteriously crack, not sure what the reason: dishwasher, freezer? I've found staining to be close to none. Conclusions: (1) Surrender to some wear, tear, and replacement. (2) The leak-proof is just mid. (3) Expect them overpriced but above average. (4) If you're ok with all that, the plastic Brilliance collection is very easy to like, maybe even love. Food containers are the armpit of every kitchen: everyone has them and they're not the most pleasant feature. But at some point, it's nice to have ones you never regret. I'd pay a premium for that! I thought these would be them, but while the price is premium, the product is not quite.
lids are not durable
3 out of 5 stars
croquet - 3 months ago
originally posted on rubbermaid.com

the only issue I have is that the lids crack and become unusable. we love the containers but the lids are a definite problem. fix it
1 reply from Customer Care team - 3 months ago
Hello, thanks so much for sharing your review of the Brilliance™ Medium Food Storage Containers, Rectangle. We apologize that you had a negative experience with your product. For assistance, contact our Consumer Care team by phone. Our team is available Monday-Friday 9:00-5:00 EST at 888-895-2110.
Great for organization!
5 out of 5 stars
Thumbs up graphic, would recommend
Rye - 4 months ago, Verified purchaser
These are great! I bought 4 to hold various cereal/crackers/snacks. The lids come off & clip back on easily. They were delivered in a large box filled with other things I ordered which were banging into each other so I can vouch that they are pretty durable. FYI- if you are buying these to hold 32-36 oz bags of cereal, I found that they hold sliiightly less than a 32 oz bag. Overall, I’m very happy with these & would buy more in the future.
Cracks
3 out of 5 stars
TonyaBR - 4 months ago
originally posted on rubbermaid.com

I was so excited to replace all my containers with these. THEN, half of them started cracking, exactly like some of the pictures that were shown. Very disappointed.
1 reply from Customer Care team - 4 months ago
Hi TonyaBR, thanks so much for sharing your review of the Brilliance food storage containers. We apologize that you had a negative experience with your product. For assistance, contact our Consumer Care team by phone. Our team is available Monday-Friday 9:00-5:00 EST at 800-240-3340.
Perfect product
5 out of 5 stars
SusanN - 4 months ago
originally posted on rubbermaid.com

I have a ocmplete set of Brillliance and they are great. They are so air tight that there is a bit of a learning curve to open them easily. After just a little practice, it is easy and well worth it as these containers keep foods fresh so much longer. They do NOT leak if you put the lids on correctly. Dishwasher (top rack) safe.
No Mess
5 out of 5 stars
BGuile - 5 months ago
originally posted on rubbermaid.com

I love them! Things last longer in them and if they get tipped, my fridge isn’t a mess!
Spillproof containers
4 out of 5 stars
Hatetocook - 5 months ago
originally posted on rubbermaid.com

The lids are super tight so no spilling! They create a very firm seal so I don't worry about leaking.
Great quality.
5 out of 5 stars
Emmyemilyann - 5 months ago
originally posted on rubbermaid.com

Won these as a white elephant gift for Christmas and we didn't think much of them, until we tried them for the first time and I love the quality of them! They have good suction and the locks are sturdy; very durable.
Useless waste of $$$
1 out of 5 stars
april56 - 5 months ago
originally posted on rubbermaid.com

Impossible to open the locking latch lid!!! I am 68 yr old female/not a body builder!!!
1 reply from Customer Care team - 5 months ago
Hi, Thank you for reaching out to us and for providing your feedback on our Brilliance® 10-Piece Set, Leak-Proof and Clear Food Storage Containers. We are sorry to hear that the containers did not meet your expectations and that the latch is difficult to open. Your feedback is vital to us and we will share it with our product team. If you have more feedback or require assistance, please reach out to us using the Contact us form on our official website. We’re available Mon.-Fri. 9am -5pm Eastern Time. Thank you! Rubbermaid Consumer Care.
Fantastic on all levels
5 out of 5 stars
Teenamarie - 5 months ago
originally posted on rubbermaid.com

Love these glass containers! Easy to pack..airtight cover...food stays fresh! Easy to transport and no harmful plastic.. I dropped this product twice...didn't break..incredibly durable and seems unbreakable...I did so much homework on glass storage and this product did not disappoint A++++++++
BRILLIANCE!
5 out of 5 stars
Robbys Mom - 5 months ago
originally posted on rubbermaid.com

One of the best food storage containers yet!!! I’m loving these…..only wish they had more size selection. Thanks Rubbermaid, you’ve done it again…..with “Brilliance”
Best Ever !!
5 out of 5 stars
DHYAkron - 6 months ago
originally posted on rubbermaid.com

We use this stuff every day - I have no idea what people are talking about.. My stuff is not cracked etc etc - its simply amazing. Best Ever !!
Bad bad design
2 out of 5 stars
Thumbs down graphic, would not recommend
Morph - 6 months ago
The cereal pouring side rubber degrades after couple of use and it opens up everything while pouring. Bad bad design
1 reply from Rubbermaid Team team - 6 months ago
Hi Morph, thank you for sharing your review of the Brilliance Pantry 18 cup Cereal Keeper. Thanks so much for your feedback. Be sure to keep the rubber seal free from debris.
Lids crack and ridges in the
2 out of 5 stars
Mrose - 6 months ago
originally posted on rubbermaid.com

Lids are cracking. I purchased the medium, small, and sugar containers. Rubbermaid replaced the lid of medium container once. Recently, I bought more containers to give them another try, and I also intended to give some as gifts. However, the small 1.3-cup container developed ridges and its lid as well as medium size cracked. I'm not sure if the containers I gave as gifts also cracked. I'm very frustrated because I was hoping these would be durable storage containers for the long term. The manufacturer has been aware of this issue for years, yet they continue to sell poor-quality products to unsuspecting consumers. It seems that Rubbermaid is making a significant profit, with no incentive to provide customers with a reliable product.
1 reply from Customer Care team - 6 months ago
Hi Mrose, thank you for sharing your review of the Brilliance. Thanks so much for your feedback. All Brilliance containers are backed by a 120 day warranty. If your product is still with warranty contact consumer care Monday-Friday 9:00-5:00 EST at 888-895-2110.