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Rural Tourism and Enterprise : Management, Marketing and Sustainability (Hardcover)

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Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject:

* Examines key issues affecting rural enterprise and tourism
* Explores the breadth of rural enterprise management and marketing across both developed and developing economies
* Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
* Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers

Including pedagogical features and full color throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Number of Pages: 304.0
Genre: Business + Money Management
Series Title: Cabi Tourism Texts
Format: Hardcover
Publisher: Stylus Pub Llc
Language: English
Street Date: June 30, 2017
TCIN: 52142205
UPC: 9781780647494
Item Number (DPCI): 248-41-9352

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