about this item
Marketing plays a crucial role in tourism. It is one of the factors which add to the progress of tourism of any destination. This book aims to bring to the readers diverse aspects of sales and marketing which eventually affect the tourism industry like promotion, infrastructure, quality of tourism services, security and convenience, urban tourism, etc. The researches presented in this book will keep students and professionals updated with the latest developments and concepts in this field.
Number of Pages: 235
Genre: Business + Money Management
Publisher: Ingram Pub Services
Street Date: June 3, 2016
Item Number (DPCI): 248-36-1307