$3699.99 when purchased online
Target Online store #3991
About this item
Highlights
- Experience the latest in OLED technology including pure blacks, bright whites, and Pantone-validated color
- Dolby Atmos and Object Tracking Sound Lite team up to produce 3D surround sound that follows the movement on screen
- Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast
- Pantone validated so you know that images on the screen look as incredible as they do in real life
- Instantly transform standard definition content to incredibly sharp 4K resolution with AI Upscaling
Description
This premium TV features a detailed image strong contrast and clear motion. Increased depth and AI-powered 4K upscaling all work to bring clarity to your content.
Features
•OLED HDR+
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound Lite
•Ultra Viewing Angle
•Anti-Reflection
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED HDR+Enjoy powerful brightness and rich contrast. Your TV analyzes each scene to boost brightness and improve the image.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
Dolby Atmos and Object Tracking Sound LiteKeep your ears on the action with built-in Dolby Atmos. Youll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
PANTONE ValidatedEnjoy color validated by industry leading experts at Pantone so that images on the screen look as incredible as they do in real life. Every hue tint and skin tone offers a more accurate and beautiful picture.
Samsung Gaming HubWhere gaming comes together. Stream your favorite games right from your TV. No console required. Youll also get recommendations on what to play next based on what you like.
Whats in the Box
•S90D 77" 4K OLED Smart TV (2024)
•Remote
•Power Cable
•User Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: Yes
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR +
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 2ch
•Object Tracking S
Features
•OLED HDR+
•4K AI Upscaling
•Dolby Atmos and Object Tracking Sound Lite
•Ultra Viewing Angle
•Anti-Reflection
•EyeComfort Mode
•Built-in Voice Assistant
•Samsung Gaming Hub
OLED TechnologyDiscover pure blacks bright whites and Pantone-validated colorall combined with amazing detail and brightness.
OLED HDR+Enjoy powerful brightness and rich contrast. Your TV analyzes each scene to boost brightness and improve the image.
Motion Xcelerator Turbo+Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds so you always have a seamless non-stop picture.
Real Depth EnhancerExperience depth and dimension on screen just like you do in real life. For all content Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.
Dolby Atmos and Object Tracking Sound LiteKeep your ears on the action with built-in Dolby Atmos. Youll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.
4K AI UpscalingContent instantly transformed to incredibly sharp up to 4K resolution. Whether youre streaming an HD movie watching live sports or looking back at home videos experience it all transformed into sharp 4K resolution.
NQ4 AI Gen2 ProcessorThe power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub Dolby Atmos sound and expertly upscaled 4K resolution.
Samsung Tizen OSStream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.
PANTONE ValidatedEnjoy color validated by industry leading experts at Pantone so that images on the screen look as incredible as they do in real life. Every hue tint and skin tone offers a more accurate and beautiful picture.
Samsung Gaming HubWhere gaming comes together. Stream your favorite games right from your TV. No console required. Youll also get recommendations on what to play next based on what you like.
Whats in the Box
•S90D 77" 4K OLED Smart TV (2024)
•Remote
•Power Cable
•User Manual
Specifications
•General Information
•Product Type: OLED
•Series: 9
•Country of Origin: Mexico
•Display
•Inch: 77
•Diagonal Screen Size (Inch): 76.8
•Resolution: 4K (3840 x 2160)
•Refresh Rate: 120Hz (Up to 144Hz)
•Anti Reflection: Yes
•Video
•Picture Engine: NQ4 AI Gen2 Processor
•HDR (High Dynamic Range): OLED HDR +
•HDR10+: Yes (ADAPTIVE/ GAMING)
•HLG (Hybrid Log Gamma): Yes
•Contrast: Self-illuminating pixels
•Color: Perceptional Color Mapping
•Viewing Angle: Ultra Viewing Angle
•Contrast Enhancer: Real Depth Enhancer
•Motion Technology: Motion Xcelerator 144Hz
•Film Mode: Yes
•Smart Calibration: Basic
•Adaptive Picture: Optimized/EyeComfort
•AI Upscale: 4K AI Upscaling
•Filmmaker Mode: Yes
•VRR: Yes
•Audio
•Dolby Atmos: Yes
•Dolby Decoder: MS12 2ch
•Object Tracking S
Dimensions (Overall): 41.8 inches (H) x 72.9 inches (W) x 1.8 inches (D)
Weight: 76.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 12.3 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 14.1 inches
Product Height with Stand: 41.7 inches
Product Width with Stand: 67.7 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001030993
UPC: 887276821856
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 74 inches length x 7 inches width x 46 inches height
Estimated ship weight: 103.2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung S90D OLED TV offers an exceptional viewing experience with its stunning picture quality, vibrant colors, and deep blacks, making it perfect for gaming, movies, and streaming. Guests appreciate its sleek design, user-friendly interface, and impressive refresh rate, which enhances gaming performance. While some have experienced issues with the power supply, the overall satisfaction with the TV's performance and features makes it a worthwhile investment for any home entertainment setup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 885 reviews
Four months in
1 out of 5 stars
Bagriz - 6 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] TV start working after four months of use. I can get sound of a no picture. And the power light just blinks red
1 reply from Samsung Specialist team - 4 days ago
Bagriz, It’s unfortunate to hear of your experience with Samsung’s S90D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Contrast and Color
5 out of 5 stars
AJP525 - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The HDR and crispy blacks are stunning. Super sharp and responsive. Tons of application and features. We love it.
Fantastic picture and great sound!!!
5 out of 5 stars
LiveCamFanatic - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I'll be using my Samsung TV for streaming, movies, sports and live cams around the world. This TV is full of functions not available on my old Samsung Tube TV, it's a whole new learning on its capabilities and features on a simple remote or on a smartphone. The picture is so crisp and clear it's almost like you are present in the location where the presentation is being broadcasted at! Thank you, Samsung for providing such a wonderful product!
I love this TV
5 out of 5 stars
Muhamed - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The colors are amazing. Paired with the Samsung soundbar and base box using the Q Sync it produces amazing quality sound.
Worth every penny
5 out of 5 stars
Oledfanatic - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The interface is amazing. The picture and quality of sound is way better then the qled I have. I'd recommend this over any other tv brand.
Beautiful cor
4 out of 5 stars
TSmith - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We use the TV daily for watching and streaming music Works great, only wish the controls directions were better written. You kind of have to guess where they are located. Otherwise, great TV.
Amazing TV!
5 out of 5 stars
Dishless - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] this tv is amazing, the picture quality is phenomenal, the speakers are pretty decent. the only negative thing i have to say is that there are time where the tv would freeze up for a few seconds. other than that the tv is great.
Beautiful Picture
5 out of 5 stars
SquidD - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We bought a Samsung TV in 2017 and we loved it. It was finally time to get a new one though and naturally we had to get another Samsung. This TV has such good picture. Video games, movies, TV shows. Whatever you enjoy doing, this TV is great for that. The dark scenes in games or movies look fantastic. Color is great also!
Great TV. Beautiful picture, inky blacks
5 out of 5 stars
Racknie - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Tv picture is beautiful. Great colors, inky blacks. I get lots of comments from friends on how good the picture is. 77" size is perfect. No need to go to a movie theater any more. HDR10+ content looks amazing. Who needs Dolby Vision? Tizen is pretty good compared to other TVs on the market. Serviceable and responsive.
Stunning good
5 out of 5 stars
Jason2635 - 8 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The biggest advantage of this mode is its brightness and color richness. No other product with similar price levels could match both.
Great tv to watch
5 out of 5 stars
Rickisfun - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I watch my new tv all time. Great in light or dark room. No glare.
Great picture, but horrid remote!
5 out of 5 stars
Sandydandy - 9 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] If I weren’t so annoyed by the little tiny remote that constantly turns my Programming akimbo cuz I can’t feel if it’s right side up or whatever and I hit the wrong buttons by mistake and lose minutes in the games, etc. trying to find my way back, I’d Be quite happy with this tv. Being old isn’t an advantage either… I can’t figure out how to adjust the picture like I read about! All I have is whatever is the default setting to go by, but it’s fine, really. Very crisp and clear picture, and excellent viewing from all angles, unlike our last tv. Oh, Alexa interrupts sometimes, apparently answering the dialogue on the tv, that’s annoying too! We have a Sonos beam sound bar, so can’t speak to the quality of the tv’s speakers. I’m glad we bought the tv but wish I could figure out how to use it to its potential.
Game-Changer for Live Sports and Cinema
5 out of 5 stars
Mnephonics55 - 10 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I’ve owned the Samsung S90D OLED 4K (2024) for a short time, yet it already feels like an old friend—refined, reliable, and beautifully attuned to my tastes. The picture quality is nothing short of breathtaking. Deep blacks, radiant colors, and fluid motion render each frame with cinematic grace. Watching NFL and NBA telecasts is a revelation. The sharpness, the depth, the way the grass glistens under stadium lights or how jerseys shimmer on hardwood floors—it all feels alive. Every cut, pivot, and pass is delivered with such precision, it’s as if the athletes have stepped into my living room. The layout of the icons is intelligently designed, uncluttered and elegant. Tizen OS is a quiet masterclass in efficiency—every menu flows, every click feels intentional. The AI processor upscales content so well that even older films feel newly restored. Sound, too, impresses. The audio fills the space effortlessly—clear, immersive, and surprisingly robust for such a slim design. In short, the S90D doesn’t merely display content—it elevates it. This isn’t just a TV. It’s a daily indulgence for the senses.
Great TV When it works
2 out of 5 stars
Red66Stang - 10 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I chose this TV over competitors due to good reviews and for it being able to communicate directly the Hue Play Strip for ambient lighting. Setup was easy and it quickly tied into my existing home theater setup sending audio via the ARC port. The Hue feature that I had been searching for worked great, adding ambient lighting to the TV apps (Netflix, Youtube, etc.) that was missing from my previous TV. I was able to turn off the ads that pop up (which shouldn't be there in the first place on a TV this expensive). I also wish that input switching was more straightforward (there is no "input" button on the remote). Unfortunately, less than 30 days after purchase, the TV powered off and would not power back on. Scheduling service was relatively easy and quick - it was serviced within a week. Weird, but maybe I just got a bad TV. Fast forward 4 more months and the same thing happened again, TV powers off and will not power on again. Service scheduling is straightforward but now I have a TV that has broken twice within the first 5 months of ownership. I like the TV but have some serious concerns towards its long term reliability.
1 reply from Samsung Specialist team - 9 days ago
Red66Stang, I’m sorry to hear of the issues you had with your first unit, as well as the power issues you've faced with your S90D. We greatly appreciate your patience while awaiting your service appointment. Should you need further assistance after your service is complete, please contact Samsung Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Fantastic TV
5 out of 5 stars
psgretsch - 10 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I really like this TV. The functions work great, it's quick, and the picture is amazing!
Review Samsung comment
3 out of 5 stars
Atlanta - 10 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] The TV is used to view non-streaming programs and DVD content. The TV meets expectations. The lack of any installment instructions other than the limited information displayed on the screen presented a challenge for installation.
1 reply from Samsung Specialist team - 10 days ago
Atlanta, We appreciate you sharing your user experience. To assist in learning the various functions, please know you can download the TV's User Manual, e-Manual, Remote Control Leaflet, and Quick Setup Guide on Samsung's website under Support > Manuals & Software > TVs & Home Theater. You can search for and select the S90D TV to download the guides you would like. The e-Manual and Remote Guide are both also embedded into your TV itself under Menu > Settings > Support. If you need more help, Samsung is here for you. Please call us at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
The best smart QDOLED ever
5 out of 5 stars
PaulUrsua - 10 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] The QD OLED is so brighter and sharper in image quality
Gorgeous color and clarity
5 out of 5 stars
MeganB - 10 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV is stunning. The picture quality is crisp, clear and very vibrant. The volume is great. The only thing I can say that is a frustrating is the Bixby can never understand what I’m saying. And every now and then the white part of the picture has this glittery sparkling to it. I’m not sure what that means. But otherwise the TV works well. Samsung did a nice job on my first OLED. Thank you Samsung!
This tv is amazing love all of the features
5 out of 5 stars
Silverfox1125 - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I enjoy using my Samsung TV for streaming, live programs, all sports, gaming with my ps5 Grand trismo has great graphics
Horrible tv
1 out of 5 stars
No more samsung - 11 days ago
originally posted on Samsung US
Six days after purchase it would not power up. Power board took a dive. Many many others have the same problem. Look it up. Can’t believe they haven’t recalled this thing.
1 reply from Samsung Specialist team - 10 days ago
Hi, It’s unfortunate to hear of your experience with Samsung’s S90D TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist