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Satellite Marketing : Using Social Media to Create Engagement (Paperback) (Kevin Popovic)

Satellite Marketing : Using Social Media to Create Engagement (Paperback) (Kevin Popovic) - image 1 of 1

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Satellite Marketing provides a complete understanding of social media and a proven process to create an actionable strategic plan that is based on goals. Readers will learn why successful marketing has evolved from product-centric to customer-centric, as well as lessons learned from established communications channels that aptly apply to social media. The book details a step-by-step process to help readers identify measurable goals, better understand the audience, create a strategy, select social media, build engagement, develop a communications plan, and measure performance. This book is written by Kevin Popovic, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

Satellite Marketing provides a complete understanding of social media and a proven process to create an actionable strategic plan that is based on goals. Readers will learn why successful marketing has evolved from product-centric to customer-centric, as well as lessons learned from established communications channels that aptly apply to social media. The book details a step-by-step process to help readers identify measurable goals, better understand the audience, create a strategy, select social media, build engagement, develop a communications plan, and measure performance.

This book is written by Kevin Popovic, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

Number of Pages: 224
Genre: Business + Money Management, Computers + Internet
Sub-Genre: Customer Service, Marketing / General
Series Title: Routledge Rethinking Entrepreneurship Research
Format: Paperback
Publisher: Taylor & Francis
Author: Kevin Popovic
Language: English
Street Date: May 24, 2016
TCIN: 17393404
UPC: 9781482256147
Item Number (DPCI): 247-46-3567
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$39.95
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