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Save Your Soul - by Richard Wise (Hardcover)

Save Your Soul - by  Richard Wise (Hardcover) - image 1 of 1
Save Your Soul - by  Richard Wise (Hardcover) - image 1 of 1
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About this item

Specifications

Number of Pages: 128

Genre: Business + Money Management

Sub-Genre: Advertising & Promotion

Format: Hardcover

Publisher: Wellspring

Author: Richard Wise

Language: English

Street Date: April 23, 2018
TCIN: 77917220
UPC: 9781635820331
Item Number (DPCI): 247-65-6234

Description

At a time when advertising (and its related fields of marketing, public relations, and social media) has a sleazy reputation that keeps getting sleazier, seasoned adman Richard Wise asks a thought-provoking question:

"What if working in this oft-maligned industry could actually make you a better, happier human being?"

Here is a stirring, thought-provoking book about an improbable idea from an equally improbable writer, Richard Wise, whose first claim to fame was that he was the strategic spin doctor for the only advertising campaign ever denounced on prime-time television by the president of the United States of America.

You shouldn't be ashamed to work in advertising you should revel in it. And by the end of the book, Richard Wise will have convinced you. Irreverent, profound, with a strong dose of optimism, humor, and common sense, this little book will entertain, inspire, and challenge you.

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