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Schwarzkopf Keratin Permanent Hair Color

Schwarzkopf Keratin Permanent Hair Color - 2 of 4Schwarzkopf Keratin Permanent Hair Color - 3 of 4Schwarzkopf Keratin Permanent Hair Color - 4 of 4
Schwarzkopf Keratin Permanent Hair Color - 1 of 4
$10.70 sale price when purchased online
$12.59 list price
Target Online store #3991

About this item

Highlights

  • 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit
  • FEELING SOFT AND SMOOTH: This professional inspired hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
  • ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy the color for up to 10 weeks (based on 4 shampoos per week)
  • EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result. If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application.
  • PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application
  • If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

Description

Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 1.2 Jet Black - Professionally-inspired hair color for women. This hair dye provides rich, striking color on all hair textures - with up to 80% less breakage vs untreated hair. The Keratin hair color formula was developed with professionals to provide deep color and brilliant shine. In addition, our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger* after coloring. Keratin Color also reduces frizz by providing humidity frizz resistance for 72 hours.** Our pre-color serum containing Vitamin B6 and Collagen, primes the hair to help achieve rich, striking color. We recommend repeating the application of the hair dye in tube every 4 weeks for even color from root to tip. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professionally-inspired hair color at home. The product benefits at a glance:

Leaves hair 5x stronger*.
Long-lasting color.
Pre-color serum with vitamin B6 and collagen.
Suitable for all hair textures.
1.2 Jet Black.

*Against combing breakage on damaged hair vs. untreated. ** vs. untreated hair in high humidity conditions.
Hair Type: All Hair Types
Product Warning: Eye irritant, keep out of reach of children, Adult Use Only
Product Form: Liquid
Beauty Purpose: Hair Coloring, Moisturizing
Processing Time: 45 Minutes
Net weight: 6.2 fl oz (US)
Street Date: December 15, 2018
TCIN: 54007236
UPC: 017000193366
Item Number (DPCI): 063-01-7679
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua (water, eau), cetearyl alcohol, glyceryl stearate se, ammonium hydroxide, ceteareth-20, toluene-2,5-diamine sulfate, octyldodecanol, sodium laureth sulfate, ethanolamine, sodium cetearyl sulfate, resorcinol, serine, 2,4-diaminophenoxyethanol hcl, 4-chlororesorcinol, oleic acid, sodium sulfite, parfum (fragrance), glycerin, tetrasodium edta, carbomer, m-aminophenol, ascorbic acid, potassium hydroxide, sodium sulfate, laureth-2, sodium hydroxide, linalool, alpha-isomethyl ionone. developer lotion: aqua (water, eau), hydrogen peroxide, cetearyl alcohol, paraffinum liquidum (mineral oil), ceteareth-20, propylene glycol, etidronic acid, 2,6-dicarboxypyridine, disodium pyrophosphate, potassium hydroxide, sodium benzoate. pre-color serum: aqua (water, eau), hydroxyethylcellulose, ppg-1-peg-9 lauryl glycol ether, pyridoxine hcl, sodium benzoate, sodium salicylate, hydrolyzed collagen, parfum (fragrance), acrylamidopropyltrimonium chloride/acrylates copolymer, hexyl cinnamal, potassium hydroxide, sodium chloride, phenoxyethanol, ethylparaben, methylparaben, linalool, ci 14700 (red 4), acid violet 43. k-bond-plex conditioner: aqua (water, eau), cetearyl alcohol, behentrimonium chloride, dimethicone, isopropyl myristate, citric acid, phenoxyethanol, stearamidopropyl dimethylamine, isopropyl alcohol, glyceryl stearate, sodium methylparaben, parfum (fragrance), glycerin, macadamia ternifolia seed oil, panthenol - polyquaternium-37, dicaprylyl carbonate, magnesium chloride, laureth-23, laureth-4, hydrolyzed keratin, sodium hydroxide, hexyl cinnamal benzyl salicylate, linalool, amodimethicone/morpholinomethyl silsesquioxane copolymer, benzyl alcohol, limonene, salicylic acid, trideceth-5, lauryl glucoside, magnesium citrate, sodium sulfate, potassium sorbate, sodium benzoate.

Shipping details

Estimated ship dimensions: 3.63 inches length x 2.32 inches width x 6.62 inches height
Estimated ship weight: 0.571 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this Ammonia free?

submitted by Julissa - 8 months ago
  • A: Keratin Color is not ammonia free. If you are looking for a hair color that is ammonia free, we recommend our Simply Color hair color line.

    submitted bySchwarzkopf Team - 6 days ago
    Brand expert

Q: My hair color before I went gray, is med/dark blonde. Is thiscolor meant for dark hair?

submitted by Jill A - 8 months ago
  • A: There are several factors that can impact how the color takes to your hair. So we can find the best option for what you want to do to your hair, we would like to offer you a complimentary consultation with one of our Licensed Stylists in our Color Lounge, who can provide advice and answer any questions you may have. You can reach us multiple ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

    submitted bySchwarzkopf Team - 6 days ago
    Brand expert

Q: Does it work on previously medium brown colored hair?

submitted by Jos - 11 months ago
  • A: This sounds like an issue for our experts in the Color Lounge. You can contact us several ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

    submitted bySchwarzkopf Team - 6 days ago
    Brand expert

Q: What is the difference between the Schwarzkopf Keratin Permanent Hair Color with macadamia nut oil and the other Schwarzkopf Keratin Permanent Hair Color dyes?

submitted by Steffie - 2 years ago
  • A: Hey Steffie, Great question! They all contain Macadamia Nut oil and the Anti-Breakage Technology K·BOND-PLEX! The only difference in formula would be the color "Blonde" due to the addition of the Lightening Boost. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: what is the volume of the developer? or % of peroxide?

submitted by Natalie - 4 years ago
  • A: This sounds like a question for our experts in the Color Lounge. You can contact us several different ways. You can send an email at BeautyhenkelNA@henkel.com or call us at at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

    submitted bySchwarzkopf Team - 4 years ago
    Brand expert

Q: Does this cover grey well? I have about 2 inches of grey at root. Thanks

submitted by Debbie - 4 years ago
  • A: This product offers 100% gray coverage. To find the best color for your needs, we would like to offer you a complimentary consultation with one of our Licensed Stylists, who can answer any questions you may have. You can reach us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

    submitted bySchwarzkopf Team - 4 years ago
    Brand expert

Q: Is this color for white women also I use the 1.0 black inyx

submitted by Renee - 5 years ago
  • A: Our hair color works with all types of hair.So we can find the best option for what you want to do to your hair, we would like to offer you a complimentary consultation with one of our Licensed Stylists, who can answer any questions you may have. You can reach us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

    submitted bySchwarzkopf Team - 5 years ago
    Brand expert

Q: Does this contain PPD?

submitted by NaplesEi - 6 years ago
  • A: It does not contain PPD.

    submitted byHenkel Product Expert - 4 years ago
    Brand expert
4.0 out of 5 stars with 188 reviews
effectiveness: 3.76 out of 5
quality: 3.91 out of 5
value: 3.88 out of 5
64% would recommend
114 recommendations

Covers gray well!

5 out of 5 stars
Thumbs up graphic, would recommend
LynnGaray - 2 months ago, Verified purchaser
I’ve been having a hard time covering my grays and have tried different brands. This one covered the best so far. I just sis it today so not sure what it will look like after a few washes.
Did you find this review helpful?

Disappointed

1 out of 5 stars
Thumbs down graphic, would not recommend
Allieg123 - 5 months ago
Does not cover grays, no change to existing color, burned scalp. Had to go over it again with a different brand to see results. I wanted to really love this color I'm so disappointed.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?

Great value

4 out of 5 stars
Thumbs up graphic, would recommend
Wow - 5 months ago, Verified purchaser
Goes pretty dark and great kit for a quick dye would like it to possibly go darker
Did you find this review helpful?

This is not a true dark brown.

3 out of 5 stars
RobinK - 7 months ago
originally posted on schwarzkopf.com
Although they call this color dark brown, it is not a dark brown on mostly gray hair. It turns out to be a light brown with a lot of red. I like the condition of my hair so I need to move to something in the black hair category.
4 guests found this review helpful. Did you?

Nope.

2 out of 5 stars
Thumbs down graphic, would not recommend
tat2rox - 11 months ago, Verified purchaser
I think I may be done with this brand. Every color I have ever tried over the years has failed me epically. My hair started out this time light brown. I followed the directions to the letter for “honey blonde.” This just isn’t it. Strawberry banana? Browning apple, maybe? The roots somehow went much, much lighter than the rest, like a lemon color. I’m not digging it at all. I will be letting it rest for a bit and using another brand as soon as I am able. The only reason I’m giving two stars is because the serum smells amazing and my hair is undamaged and smooth.
value: 1 out of 5
effectiveness: 2 out of 5
quality: 3 out of 5
11 guests found this review helpful. Did you?

Grest hair color

5 out of 5 stars
Thumbs down graphic, would not recommend
Putti - 1 year ago, Verified purchaser
Lasts long than any other hair color. Got compliments for my hair looking silky
5 guests found this review helpful. Did you?

Love it!

5 out of 5 stars
Thumbs up graphic, would recommend
Hair color - 1 year ago, Verified purchaser
It only colors hair and not my skin or forehead
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
12 guests found this review helpful. Did you?

Missed small packet

3 out of 5 stars
Thumbs down graphic, would not recommend
Goombaqueen - 1 year ago
Tiny blonde activation packet that I did not see until I was through the whole process of dying my hair. I will need to get another box and see how it turns out.
effectiveness: 3 out of 5
quality: 3 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?

Dont waste your money!

1 out of 5 stars
Thumbs down graphic, would not recommend
Belle - 2 years ago
Washed out completely after a week! All I did was rinse my hair once after dying then due to surgery I couldn’t shower for longer. Finally did and my hair is back to its original color. Waste of money!!
value: 2 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
12 guests found this review helpful. Did you?

Great product

5 out of 5 stars
Laly777 - 2 years ago
originally posted on schwarzkopf.com
This product was recommended to me by a friend and I will be for ever grateful, I love how it leaves my hair and the long lasting results.
5 guests found this review helpful. Did you?

Perfect color!

5 out of 5 stars
Thumbs up graphic, would recommend
About Face - 2 years ago, Verified purchaser
This is hands down the most nourishing and beautiful coverage from a over the counter hair color. Read the instructions and be sure of the color you want to achieve. I don’t recommend using box color to achieve dramatic results ie. Black to blond or red (that’s a professional thing) but to maintain a look or to cover grey…YES!
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
9 guests found this review helpful. Did you?

doesnt work. don't waste your money

1 out of 5 stars
Thumbs down graphic, would not recommend
tabby - 2 years ago, Verified purchaser
horrible! didn’t color the shade its suppose to instead made it weird light pink brown.
10 guests found this review helpful. Did you?

Worst hair color I've ever used.

1 out of 5 stars
Thumbs down graphic, would not recommend
turnsignal - 2 years ago, Verified purchaser
Absolutely terrible. The gloves were sealed shut completely. The color turned my brown hair strawberry blonde. Not at all what it was supposed to be.
1 reply from Schwarzkopf Team team - 2 years ago
Thank you for your feedback. We are sorry to hear about your experience with our color kit. We are happy to assist you and feel it would be best to have you speak with one of our licensed professional stylists over the phone for the best guidance. As everyone's hair color, condition and circumstances are different, we need to ask a few questions to assist you. Please call us at your earliest convenience, Monday through Friday from 9 AM until 6 PM EST at 1-800-350-3998. Please provide the color team specialist with case#CS202101- for assistance. We hope to hear from you soon! Sincerely, Schwarzkopf Consumer Services Henkel Beauty Care 1-800-350-3998 Monday-Friday 9am-6pm www.schwarzkopf.com
11 guests found this review helpful. Did you?

Didnt take on bleached hair

1 out of 5 stars
Thumbs down graphic, would not recommend
Ldg - 3 years ago
On bleached hair this color did not take. At all. Sat on for 35-40 minutes and rinsed it out. Nothing. Would not recommend.
1 reply from Schwarzkopf Team team - 3 years ago
Oh no Ldg! We hate to hear that! There are several factors that can impact how the color takes to your hair. So we can find the best option for what you want to do to your hair, we would like to offer you a complimentary consultation with one of our Licensed Stylists in our Color Lounge, who can provide advice and answer any questions you may have. You can reach us multiple ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
5 guests found this review helpful. Did you?

Great color

4 out of 5 stars
Thumbs up graphic, would recommend
Ash1ey - 3 years ago, Verified purchaser
This product has great coverage and the smell was pleasant. The only con is, I have a ton of hair and one box was not enough to cover my entire head.
1 reply from Schwarzkopf Team team - 3 years ago
Hi Ash1ey! Thanks for being a fan and for your comments!
value: 3 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
6 guests found this review helpful. Did you?

Favorite Hair Dye

5 out of 5 stars
Thumbs up graphic, would recommend
Mimi - 3 years ago, Verified purchaser
It Worked Epically In My Hair
23 guests found this review helpful. Did you?

excellent coverage

5 out of 5 stars
Thumbs up graphic, would recommend
mizznoir - 3 years ago, Verified purchaser
easy to apply ... excellent gray coverage
1 reply from Schwarzkopf Team team - 3 years ago
Thanks for being a fan, Mizznoir!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
8 guests found this review helpful. Did you?

Nice color good texture

5 out of 5 stars
Thumbs up graphic, would recommend
CoffeeRegular - 3 years ago, Verified purchaser
Nice color. It’s not too light (brown ) and not too dark. A good alternative dark color for people who want to have a beautiful dark brown (alternative of black color). Texture is very good.
1 reply from Schwarzkopf Team team - 3 years ago
Thanks for being a fan!!!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

If you need to cover ANY gray, DO NOT use this!

1 out of 5 stars
Thumbs down graphic, would not recommend
LWest - 3 years ago
I have used many other Schwarzkopf with much success I figured I'd try this one. Followed the instructions for retouch to cover 1/4" of grays. Left for a total of 50 minutes. Although the texture of my hair is good the color is horrible! The gray is now a blotchy orangey yellow. It really did NOTHING! I did notice that there was really no color change at all in the mixture at all and anywhere it touched on paper or the sink, didn't really change color at all either. Now my hair that was just after the roots looked shinier but that was about it. That said, if you just want to alter your current color a bit and you don't have any grays at all to cover it probably would be fine but do NOT use this for ANY gray coverage whatsoever, it won't work for it so save your money!! Also, after the fact, the instructions do NOT indicate ANY application for gray coverage so there's that.
1 reply from Schwarzkopf Team team - 3 years ago
Hi! That is so frustrating. Luckily, we have complimentary consultations with one of our Licensed Stylists in the Color Lounge, who can answer any questions you may have and make suggestions to bring your hair back to fabulous. You can send an email at BeautyhenkelNA@henkel.com or call us at at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
value: 1 out of 5
quality: 2 out of 5
effectiveness: 1 out of 5
12 guests found this review helpful. Did you?

Not worth

1 out of 5 stars
Thumbs down graphic, would not recommend
AWSOME - 3 years ago, Verified purchaser
Wouldn’t recommend this brand.I use Honey Blonde it turned into Orange color
1 reply from Schwarzkopf Team team - 3 years ago
Hmmm...that should not have happened. It sounds like we need the experts in the Color Lounge to assist. You can get a complimentary consultation with one of our Licensed Stylists, who can answer any questions you may have and make recommendations. We have multiple ways for you to reach us. You can send an email at BeautyhenkelNA@henkel.com or call us at at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
8 guests found this review helpful. Did you?

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