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Search Engine Optimization All-in-One for Dummies (Paperback) (Bruce Clay)

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The most comprehensive coverage of search engine optimization

In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

  • Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
  • Covers SEO and optimizing servers for SEO
  • Provides important information on SEO web design
  • Shows you how to use SEO to stay "above the fold"

If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

Bruce Clay, whose search engine consultancy predates Google, shares with you all you need to know about SEO in this comprehensive yet plain-English treatment. Search Engine Optimization All-in-One For Dummies contains separate ten books covering the following:
? How Search Engines Work
? Keyword Strategy
? Competitive Positioning
? SEO Web Design
? Creating Content
? Linking
? Optimizing the Foundations
? Analyzing Results
? International SEO
? Search Marketing
Number of Pages: 765
Genre: Computers + Internet
Sub-Genre: Internet / General
Series Title: For Dummies
Format: Paperback
Publisher: John Wiley & Sons Inc
Author: Bruce Clay
Language: English
Street Date: September 21, 2015
TCIN: 16436076
UPC: 9781118921753
Item Number (DPCI): 247-33-7751
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MSRPReg: $39.99 Save $6.00 (15% off)
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