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Secret Formula : The Inside Story of How Coca-cola Became the Best-known Brand in the World (MP3-CD)

Secret Formula : The Inside Story of How Coca-cola Became the Best-known Brand in the World (MP3-CD) - image 1 of 1

About this item

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the ****** out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Genre: Business + Money Management
Format: Mp3_cd
Publisher: Dreamscape Media Llc
Author: Frederick Allen
Language: English
Street Date: November 29, 2016
TCIN: 51711032
UPC: 9781520038179
Item Number (DPCI): 248-32-3768
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