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Secret Sauce : How to Pack Your Messages With Persuasive Punch (MP3-CD) (Harry Mills)
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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:
- Clear examples of what works and what doesn't
- Fascinating insights from behavioral and neurological research
- Powerful lessons from successful and failed campaigns