product description page

Secret Sauce : How to Pack Your Messages With Persuasive Punch (MP3-CD) (Harry Mills)

Secret Sauce : How to Pack Your Messages With Persuasive Punch (MP3-CD) (Harry Mills) - image 1 of 1

about this item

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns
Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.
Genre: Business + Money Management
Format: Mp3_cd
Publisher: Brilliance Audio
Author: Harry Mills
Language: English
Street Date: February 21, 2017
TCIN: 51838869
UPC: 9781536627510
Item Number (DPCI): 248-35-4383

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.