Loading, please wait...
:

product description page

Secret Sauce : How to Pack Your Messages With Persuasive Punch (Unabridged) (CD/Spoken Word) (Harry

Secret Sauce : How to Pack Your Messages With Persuasive Punch (Unabridged) (CD/Spoken Word) (Harry - image 1 of 1

About this item

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns
Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.
Edition: Unabridged
Genre: Business + Money Management
Format: AudioCD
Publisher: Brilliance Audio
Author: Harry Mills
Language: English
Street Date: February 21, 2017
TCIN: 51838916
UPC: 9781536627503
Item Number (DPCI): 248-35-5429
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.