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Secret Sauce : How to Pack Your Messages With Persuasive Punch (Unabridged) (CD/Spoken Word) (Harry

Secret Sauce : How to Pack Your Messages With Persuasive Punch (Unabridged) (CD/Spoken Word) (Harry - image 1 of 1

About this item

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns
Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.
Edition: Unabridged
Genre: Business + Money Management
Format: AudioCD
Publisher: Brilliance Audio
Author: Harry Mills
Language: English
Street Date: February 21, 2017
TCIN: 51838916
UPC: 9781536627503
Item Number (DPCI): 248-35-5429
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