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Sell With a Story : How to Capture Attention, Build Trust, and Close the Sale (Hardcover) (Paul Smith)

Sell With a Story : How to Capture Attention, Build Trust, and Close the Sale (Hardcover) (Paul Smith) - image 1 of 1

About this item

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

  • Select the right story
  • Craft a compelling and memorable narrative
  • Incorporate challenge, conflict, and resolution
  • Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Number of Pages: 290
Genre: Business + Money Management
Format: Hardcover
Publisher: Amacom Books
Author: Paul Smith
Language: English
Street Date: September 8, 2016
TCIN: 51637269
UPC: 9780814437117
Item Number (DPCI): 248-31-2704
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$21.20
MSRPwas $24.95

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