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Selling and Sales Management (Paperback) (David Jobber & Geoff Lancaster)

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About this item

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area.

This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.

This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix.  Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

Number of Pages: 522
Genre: Business + Money Management
Sub-Genre: Sales + Selling
Format: Paperback
Publisher: Pearson
Author: David Jobber & Geoff Lancaster
Language: English
Street Date: August 23, 2015
TCIN: 50461742
UPC: 9781292078007
Item Number (DPCI): 248-07-5791
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