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Sensitivity HMO Infant Formula with Iron Powder - 22.5oz - up & up™

About this item

At a glance

HSA/FSA Eligible
HSA/FSA Eligible


  • Compare to Similac Pro-Sensitive Infant Formula
  • Up&Up Sensitivity Baby Formula, reduced lactose for fussiness, gas
  • Complete nutrition, 99% less lactose than standard milk-based infant formula
  • 2'-FL HMO is a prebiotic commonly found in breast milk
  • Meets the same FDA requirements as the national brand


Contains: Milk

Baby Formula Focus: Gas, Fussiness

Base Ingredient: Milk

Features: Added Prebiotics

Dietary Needs: Gluten Free, Kosher

Form: Powdered

State of Readiness: Mix

Package Quantity: 1

Age Stage: Infant

Package type: Individual Item Multi-Serving

Net weight: 22.5 Ounces

Beverage container material: Plastic

TCIN: 51327255
UPC: 683744963468
Item Number (DPCI): 007-09-0131
Origin: Made in the USA or Imported
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Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.


Compare to Similac Pro-Sensitive Infant Formula. Fussiness and gas can be tough on babies and parents alike. Up&Up Sensitivity Non-GMO Baby Formula Powder With Iron has 99 percent less lactose than standard milk-based formula and offers complete nutrition for your child’s first year. To nourish baby's immune system, Up&Up Sensitivity has 2’-FL HMO, a prebiotic also found in breast milk. Ingredients are non-GMO and no artificial growth hormones. Similac Pro-Sensitive is a registered trademark of Abbott Laboratories. Up&Up Sensitivity Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Sensitive. Ingredients not genetically engineered. Human Milk Oligosaccharide; not from human milk. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
HSA/FSA Eligible
Restrictions apply; contact your insurance provider about plan allowances and requirements
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Shipping options

Shipping details

Estimated ship dimensions: 6.6 inches length x 4.6 inches width x 5.4 inches height
Estimated ship weight: 1.76 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the in-store purchase, ship date or online order pickup. See return policy for details.
See the return policy for complete information.

From the manufacturer

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Guest Ratings & Reviews

4.7 out of 5 stars with 84 reviews
92% would recommend
27 recommendations
value: 4.89 out of 5
easy to prepare: 4.88 out of 5
quality: 4.68 out of 5
easy on tummy: 4.59 out of 5

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