Compare to the Nutrition of Similac PRO-SENSITIVE®****
For Fussiness and Gas When Sensitive to Lactose
DHA, Lutein, Vitamin E
2'-FL HMO*** Prebiotic to Support Immunity
Non-GMO (Ingredients Not Genetically Engineered)
Contains: Soy, Milk
Baby Formula Focus: Gas, fussiness
Base Ingredient: Milk
State of Readiness: Mix
Store: Room temperature
Package Quantity: 1
Age Stage: Infant
Package type: Individual item multi-serving
Net weight: 33.2
Beverage container material: Plastic
Item Number (DPCI): 007-09-0439
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Sensitivity® Non-GMO* is a reduced-lactose** infant formula that helps support your baby's growth, brain, and eye development. Sensitivity is formulated for fussiness and gas when sensitive to lactose. The formula also has the immune-nourishing prebiotic, 2'-FL HMO***, like that found in breast milk. Prebiotics help support digestion and immunity by encouraging the growth of naturally occurring beneficial bacteria in the digestive tract. The formula also contains DHA, lutein, and Vitamin E. *Ingredients Not Genetically Engineered **99 percent less lactose as compared to standard milk-based formulas ***Not from human Milk ****Similac PRO-SENSITIVE® is a registered trademark of Abbott Laboratories. Up&Up Sensitivity® is NOT made by or affiliated with Abbott Laboratories. Up&Up Sensitivity® Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac PRO-SENSITIVE®. Sensitivity® is a registered trademark of PBM Products, LLC.
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
See how we make shopping for wellness even easier.
I had to switch my little one over to sensitive formula and was looking for an option and came acrossed this! Absolutely amazing and very gentle on my daughters tummy! Easy to open canister and wonderful for her!
We typically use our grocery store brand sensitive so that is what I am comparing it to. This seemed to work very well. The powder dissolved easily with warm water in the bottle. My son didn't seem to notice any difference and drank it down. The real test of course was how his stomach handled it. I'm happy to report we had zero issues with it!
My baby use to be very gassy and uncomfortable all the time. Miserable at times until I tried similac sensitivity. He loved it and was doing so much better on it but it was expensive. So one day I decided to try Up&up sensitivity and it was no different then the expensive brand, so I made the switch and now I have a little more money in my pocket and a happy little man!
This formula works great for my 9 month old! She has a very sensitive, gassy stomach and has been on this since about 4 months and it has helped her so much! It dissolves easily and doesn’t leaves clumps after mixing!
My daughter had a smooth transition when we switched her from a name brand formula to targets brand. She had no issues with indigestion or gas. She remained satisfied the same amount of time as other formulas but seemed to be more regular with bowel movements which is a plus for us. We have since purchased this again.
I really like this formula as a back up brand when I need it. It's great especially when short on money compared to some more expensive brands. I always have some stocked up in my house. I would highly recommend it. It works to be as sensitive as it can on my little girl's tummy and she has had no issues at all.
My daughter was on enfamil sensitive which was working amazing for her but the price tag is just a bit much. I decided to try this generic target brand due to the price issue. After comparing ingredients they are basically almost identical ingredient and nutrient wise. The switch didnt effect my daughter at all and is 1/3 the price cheaper than enfamil. Definitely recommend.