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Sensory Marketing : Theoretical and Empirical Grounds (Hardcover) (Bertil Hultu00e9n)

Sensory Marketing : Theoretical and Empirical Grounds (Hardcover) (Bertil Hultu00e9n) - image 1 of 1

About this item

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Number of Pages: 404
Genre: Business + Money Management
Sub-Genre: Social Psychology, Marketing / General
Series Title: Routledge Interpretive Marketing Research
Format: Hardcover
Publisher: Taylor & Francis
Author: Bertil Hultu00e9n
Language: English
Street Date: November 2, 2015
TCIN: 50310334
UPC: 9781138914629
Item Number (DPCI): 248-05-5802
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